E25 | Jan van Twillert (PepsiCo) on meaningful branding

E25 | Jan van Twillert (PepsiCo) on meaningful branding

CMOtalk

Today we have Jan van Twillert in the studio with Klaas and Adam. As Vice President of Marketing Foods Northern Europe at PepsiCo, Jan oversees the marketing strategies for some of the company's most iconic brands. Befor…

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