Better Merch...Better Marketing

We’re thrilled to announce the launch of our brand-new podcast, Better Merch...Better Marketing, featuring Kirby Hasseman and Jade Crider! This weekly show is designed to explore marketing, branded merchandise, and everything in between—all while sharing some laughs and insights along the way. If you’re looking for actionable tips, fun discussions, and a fresh perspective on building your brand, you’re in the right place.

Better Merch Episode 1

In episode 2 of the Better Merch...Better Marketing podcast, Jade and I discuss how we felt about TikTok going away (and coming back), lessons we learned from the PPAI Expo, answer a question on how to gain clients and give a shout out to a few local businesses.  Listen now!

Better Merch...Better Marketing.  Will TikTok Stay Or Go?

This time on Better Merch...Better Marketing, Jade and I discuss our "marketing pet peeves" right now, the coolest products we saw at PPAI Expo in Las Vegas, whether phone calls or emails are best, and a special shout-out to Shrivers Hospice.

Better Merch...Better Marketing:  Marketing Pet Peeves

This time on the Better Merch...Better Marketing podcast, Kirby and Jade discuss the latest about tariffs (and what you can do), what matters to great employees, and how to become a brand with a purpose.  Listen in now!

Better Merch...Better Marketing:  Tariffs, Incentivizing Employees & Brands with a Purpose

In this episode of Better Merch…Better Marketing, Kirby and Jade break down their favorite (and not-so-favorite) Super Bowl ads, debate why branded apparel doesn’t have to be boring, and reveal the ONE piece of branded merch that every company should have.

Plus, in a shocking turn of events… Dad was RIGHT about something. (You don’t want to miss this.)

And finally, we’re giving a big shoutout to John Larsen from One Good Deed—keep doing awesome things! 🙌

🎧 Listen now and join the conversation!

Super Bowl Ads: The Good, The Bad & The WTF

🎙️ In this episode of Better Merch…Better Marketing, Jade and Kirby dive into:

🚀 Podcasts that inspire success – Jade recommends Mel Robbins & Ed Mylett, while Kirby loves Alex Hormozi & Jon Acuff.
👟 Nike x Skims collaboration – Is this a genius marketing move or just hype?
🆚 Trendy vs. Timeless Branded Merch – Which one should you choose for your brand? (Spoiler: It depends!)
🎤 Dad Was Wrong – Jade proves why fancy office equipment actually does improve productivity.
🏢 Shoutout to the Coshocton Collaborative: a game-changing space for entrepreneurs and business professionals!

🔥 Watch (or listen) now for marketing insights, business trends, and a few laughs along the way!

Better Merch...Better Marketing Episode 6:  Nike + SKIMS = ?

Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.