podcast

Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate it throughout the business. 

Kayla Branham is the Marketing Manager of Talent Acquisition at ADT.

Kayla Branham on LinkedIn: https://www.linkedin.com/in/kayla-branham/

Jobs at ADT: https://jobs.adt.com/

The Talent Marketing Board: https://board.org/talent/

Allison Kruse’s three steps for EVP activation: https://linkhumans.com/baxter-evp/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

The Employer Branding Podcast

Apple Podcasts

How to Activate an EVP Across a Wide-Ranging Organization, with Kayla Branham of ADT

With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit.

Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group.

Kelly Cruse on LinkedIn: https://www.linkedin.com/in/kelly-cruse-5941bb3/

Atlas World Group on LinkedIn: https://www.linkedin.com/company/atlas-van-lines/

Atlas Van Lines Careers & Culture: https://www.atlasvanlines.com/about/careers-culture

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Using Targeted Marketing to Attract Passive Candidates, with Kelly Cruse of Atlas World Group

At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more opportunities, and a more responsive employer brand.

Carolina Guillen is the Head of Global Talent Marketing and Engagement at HelloFresh.

Carolina Guillen on LinkedIn: https://www.linkedin.com/in/cguillea/

HelloFresh on LinkedIn: https://www.linkedin.com/company/hellofresh/

HelloCommunity Blog: https://careers.hellofresh.com/global/en/blog

Careers at HelloFresh: https://careers.hellofresh.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Powering Up Employer Brand by Upskilling the Recruitment Team, with Carolina Guillen of HelloFresh

Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works.

Marie Codet is the Global Employer Reputation Manager at Mars.

Marie Codet on LinkedIn: https://www.linkedin.com/in/marie-codet/

Careers at Mars: https://careers.mars.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How Employer Brand Index Data Can Help with EVP Development, with Marie Codet of Mars

Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture?

Sergio Ezama is the Chief Human Resources Officer at Netflix.

Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/

Jobs at Netflix: https://jobs.netflix.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

When Your Organization Is Famous for Your Employer Brand, with Sergio Ezama of Netflix

The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region.

Glynnis Quek is the APAC Online Marketing Lead at Google.

Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisquek/?originalSubdomain=sg

Life at Google: https://blog.google/inside-google/life-at-google/

Mary Streezel’s episode: https://linkhumans.com/google-employer-brand-strategy/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How Google Reaches Top Tech Talent in APAC, with Glynnis Quek of Google

Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent.

Alex Horner is the Global Head of Talent Attraction at Activision Blizzard.

Alex Horner on LinkedIn: https://www.linkedin.com/in/alexhorner1/

Careers at Activision Blizzard: https://careers.activisionblizzard.com/

Thanks for tuning in!

Managing Three Parallel Employer Brands, with Alex Horner of Activision Blizzard

Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow.

Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific.

Kenty Brumant on LinkedIn: https://www.linkedin.com/in/kentybrumant/

Careers at Thermo Fisher: https://jobs.thermofisher.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific

Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts.

Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian.

Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/

Careers at Experian: https://www.experian.com/careers/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Metrics for Employer Brand Success, with Doug Kelsall of Experian

Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit.

Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group.

Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/

Behind the Bricks: https://www.lego.com/en-us/careers/stories

World Employer Branding Day: https://www.worldemployerbrandingday.community/

Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group

Why is social media really nothing new? Why is Twitter king and LinkedIn boring? How do you deal with trolls and monsters on social media? What’s a roflcopter?

To get some answers, I speak to Susie Boniface, journalist and author of “The Bluffer’s Guide to Social Media“.

Some of the questions of Susie:

Is social media really something new? What's the deal with LinkedIn? Where does the definition of social media start (and end)? What happened to X-Factor winner James Arthur on Twitter? How do you deal with over-sharers? How did Pete Cashmore turn his blog into a business? What's vaguebooking and dweets?

This week's tip of the week is Boomerang by Instagram and our big shout goes out to Linda Bolg of Audiense. 

Article: http://linkhumans.com/podcast/bluffers-social-susie-boniface
Subscribe on iTunes: http://bit.ly/smknowhow

Social Media: A Guide for Bluffers, with Susie Boniface

Have you embraced Snapchat for marketing yet? Many brands are struggling to get their heads around the destructive messaging app which keeps growing and innovating.

To understand what the platform can do for your brand, I’ve spoken to Victoria Taylor of Blend Social. 

Questions for Victoria:

Why should brands to be on Snapchat? What’s the key to success on Snapchat? Do you think Snapchat is better for people than for brands? Is the audience on Snapchat interested in what you had for breakfast? What exactly are stories on Snapchat? Sending regular snaps is just person-to-person? How do you get more followers on Snapchat? Images vs. video: What content works best on Snapchat? What’s best practice for drawing and emojis in snaps? What mistakes do you see brands making on Snapchat? How can you use Snapchat for talent attraction and recruiting? What is the return on investment of Snapchat and how do you measure it? What apps and tools are useful to use with Snapchat? Who would you recommend to check out on Snapchat? What’s next for Snapchat? How will the platform evolve?

Answers are all inside, promise!

Our tip of the week is none other than SoundCloud http://soundcloud.com and our big shout goes out to Daniel Cohen: https://twitter.com/danielcohen82.

Read the full show notes: http://linkhumans.com/podcast/snapchat-storytelling

And do remember to subscribe on iTunes: http://bit.ly/smknowhow

Catch up next week! 
Jorgen

How to Use Snapchat for Social Storytelling, with Victoria Taylor

Websites have been around as long as emails, and have been declared dead as many times. But they still hang in there and any company does need to have one. How do you design and build an effective website for your organisation? 

I've had a chat with Keren Lerner of Top Left Design, some of my questions for her:

Why do companies still need websites?
Websites are seen as very static (in comparison to social), how do you drive engagement on a website?
What are some of the common mistakes companies make with their sites?
If someone comes to you with a terrible website, what are the elements you help them sort out?
What should the structure be of a company website?
What about content, should you have a blog section?
How important are domain names?
Should you try your hand at building your own site or use a developer/agency? What are estimated costs?
How should a site interact with social media?
What’s the ROI on a website and how do you measure it?
Technology selection considerations - what’s the best tech?
Where can we learn more about you and Top Left Design?

That and don't miss Keren's poem about finishing off client work at the very end of the episode.

Connect with Top Left Design & Keren Lerner:

Top Left Design: http://topleftdesign.com
Keren on Twitter: https://twitter.com/topleftdesign
Keren on LinkedIn: https://www.linkedin.com/in/kerenlerner

Our tip of the week is Nuzzel: http://nuzzel.com
Our shout out of the week is Lars Ingerslev of Smarp: https://twitter.com/lingerslev

Read the show notes article: http://linkhumans.com/podcast/guide-company-websites
All podcast write-ups: http://linkhumans.com/podcast
Subscribe on iTunes: http://bit.ly/smknowhow

PARTY TIME: Join us at the Link Humans new office warming party on Thursday 16 June @ work.life 13 Hawley Crescent, Camden Town, London. From 6pm onwards, hope to see you then!

- Jorgen

A Guide to Effective Company Websites, with Keren Lerner of Top Left Design

Mobile live streaming – what are the benefits to brands and individuals?  And which tools should they use?

We have had a chat with Krishna De who is a digital & visual content marketing guru to get some answers. Questions for Krishna include:

Why should brands be looking at mobile live streaming and what’s the opportunity? What is the key to success with mobile live video? What are the challenges with mobile live video and where do brands get it wrong? Which platforms are best for live streaming, and for which purposes? What’s your favourite live video platform right now? How can brands measure the ROI of mobile live streaming? What are some of the opportunities available with Periscope? What brands inspire you in the mobile live streaming space? And of course; Who's rocking live video on the Emerald Isle?

Our tip of the week is actually a book: Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future and this week’s big shout goes out to Martin Mosler of Hager Group.

Read the show-notes article: http://linkhumans.com/podcast/mobile-live-streaming

All podcast show-notes: http://linkhumans.com/podcast

Subscribe on iTunes: http://bit.ly/smknowhow

A Marketer’s Guide to Mobile Live Video, with Krishna De

It’s time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, this time we talk about organisational impact, change makers and Tim’s new book.

Questions for Tim include:

Tell our listeners who didn't hear you last time around, what is it that you do? Would you agree that the term personal branding doesn't appeal to managers and organisations? It's personal branding, say, as opposed to the organisation. How do you use social networks to build trust and a high quality community? Do you create content to resonate with those people doing research? Do you find people lurk? They'll consume your free content for ages without connecting with you and then suddenly they're ready to buy from you? Highly influential people with millions of followers don't get as many connection requests and questions as you would think. I interact with people on Twitter and typically they reply. Speaking of social and digital channels; which ones work best? I'm thinking LinkedIn and Twitter perhaps? What do you think of other new channels such as Snapchat, which I think you're fairly active on as well, or Instagram even? For social selling on LinkedIn, would you say Sales Navigator is a must-have? What about Twitter, or any other apps or tools that you can't live without? In the book, you also talk about how to scale a social selling strategy across an organisation. Is employee advocacy part of social selling? Or vice versa, even? Is employee advocacy part of social selling, or is social selling part of employee advocacy? I interviewed Ed Terpening from Altimeter Group the other week. He said social selling is part of employee advocacy. The most shared or second-most shared type of content is about jobs - shouldn't it also be about fun stuff and interesting things? Can you give us examples of any organisations that inspire you in terms of social selling? Who's doing it right? 

Read the show-notes article: http://linkhumans.com/podcast/tim-hughes-social-selling

Subscribe on iTunes: http://bit.ly/linkhumanspodcast

A Guide to Social Selling, with Tim Hughes

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.

Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.

Subscribe ==> https://employerbrandingpodcast.com

Contact: leslie@linkhumans.com

Social Media: A Guide for Bluffers, with Susie Boniface

The Employer Branding Podcast

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