Episode: 92

Series: Strategies LIVE! 

Episode Description:
For law firms looking to improve and grow relationships with clients, they must utilize modernized customer relationship management technology. In this episode of Strategies LIVE!, James Barclay and Michelle Woodyear discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system.

Speakers:
James Barclay, CEO, Passle Inc (Host)
Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP

Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Implementing A New CRM For Improved Business Development

Dontae Rayford actively engages in philanthropic endeavors and community service and is committed to giving back to the community. He currently serves as a board member of Soup, a nonprofit organization dedicated to addressing the housing crisis and promoting affordable rental housing and home ownership in the Bay Area. Soup's innovative approach, which includes the creation of Accessory Dwelling Units, starter homes, and community land trusts, reflects Rayford's commitment to finding sustainable solutions to pressing societal challenges.

Rayford's philanthropic contributions extend beyond housing issues. He has also dedicated three years as a mentor at Youth Business USA, an economic empowerment organization based in Oakland. Through interest-free loans, advice, and mentoring from seasoned entrepreneurs, Youth Business USA equips youth from underserved communities with the tools and resources necessary to launch and operate their businesses.

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.