This is the story of Wendy 
It is her very first day 
She has no clue what to do 
She’s scared that she won’t stay 

When nothing was left to be done 
Something came along the way 
Wendy knew this was the once
To show her the right way 

Hey, hey Wonderway 
She struggled all the time 
Now it’s her day 
She’s killing it all the way - hey! 

By now she’s running hot 
Everyone wants what she’s got 
She’s showing her team the way
So they know what to say 

Hey, hey Wonderway 
She struggled all the time 
Now it’s her day 
She’s killing it all the way - hey!

Wonderway Anthem

The first episode of the project A day in a life of a PERSONA by Mafalda Johannsen, Business Development Director at Wonderway.

In this interview Mafalda is talking with Heads of Marketing:
Andreea Mandeal (Head of Marketing @ Brighter.AI)
Jack Davies (Team Lead Marketing @ Assessfirst)
Alicia Arévalo-Smith (Head of Marketing @ Immundiagnostik AG)

About the project:
Every week, Mafalda is interviewing buyer personas to understand how they think and what makes them tick. 
Are you curious about which challenges CEOs have? 
Do you want to know which tasks a CTO prioritizes? 
Where do COOs keep themselves updated with new trends? 
Which KPIs are relevant to a CMO?

Submit your question to the buyer persona: https://share.hsforms.com/1j9AsR_XkQlOK9euctRVbyQ2be2y

Project webpage with the list of all episodes: https://www.wonderway.io/day-of-buyer-persona

A day in a life: Head of Marketing

Every week, Mafalda Johannsen is interviewing buyer personas to understand how they think and what makes them tick. 
Are you curious about which challenges CEOs have? 
Do you want to know which tasks a CTO prioritizes? 
Where do COOs keep themselves updated with new trends? 
Which KPIs are relevant to a CMO?

This week Mafalda is talking to the Directors of Engineering:
Paulo André (Inflow)
Sarah Duitsman (C2FO)
Rouven Herzog (Wonderway)

All episodes of the 'Day in a life of..": https://www.wonderway.io/day-of-buyer-persona

A day in a life of a Director of Engineering

Wonderway Sales

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