Evaluate and leverage your brand the way a world-class branding agency would!

Branding has never mattered more than it does right now. People, the public, your customers, are busier than ever.

Not only that, but the competition for their eyeballs, their attention, has never been fiercer. Between social media algorithms, shrinking attention spans, and an ever-expanding marketplace it can feel daunting for you, the small business owner, to stand out and be remembered.

There is a reason why 1-800-GOT-JUNK can charge $1,000 to haul a load of junk when no one else can. It’s the same reason why you’ll happily spend $90 for a t-shirt at Lululemon, or why people will line up to spend $4,000 on a simple laptop at Apple. People know, like, and trust the brand.

Of course, being the next Lululemon may not be your goal, but if you look around within your industry (whether you’re a Landscaper, Painter, Builder, Roofer, or Sub Trade), there are numerous brands that carry mass influence. And if they’ve created it, you can too.

If you’re serious about creating a lasting business, you must. It’s important to look at your brand as a foundation that you build your organization on top of. It’s an investment worth adding to, as a great brand will pay back in dividends over the course of your career.

To explain the importance of branding, and the process of creating great brands in the contracting industry, we’re joined today by the best that we know of - Noel Fox from FreeBird agency.

Having worked with Noel for years, both on creating the Breakthrough Academy brand, as well as your favorite podcast, Contractor Evolution, I can promise you that he is the real deal.

Brian Scudamore, the founder of 1-800-GOT-JUNK will also tell you that Noel is his #1 go-to when it comes to bringing an impactful brand to life. Noel Fox and FreeBird agency have created industry-leading brands for companies such as You Move Me, Wow 1 Day Painting, Shack Shine and have been a massive part of the brand development of 1-800-GOT-JUNK as well as those famous lululemon bags you see on every street across the world.

A few key pieces from this episode on brand include:
 - What separates a great brand from an average brand?
 - The thing contractors often get wrong with their own brand.
 - How to leverage your brand for recruiting and hiring.
 - How to evaluate your brand the way a world-class branding agency would.
 - The signs you’ll see when you have a brand that’s working for you.
 - A step-by-step walkthrough on how to build a powerful brand on a budget.

<a href="https://5pt0g.app.link/oRtvIaGlXjb">Watch the episode on PCA Overdrive</a>

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

<a href="https://pcapainted.org/membership/">Become a PCA member</a>

Contact BTA: https://pca.so/btapcace

Build A Trustworthy Brand: Contractor Evolution

Chad and Prithvi talk about the aftermath of the entire PCA Team suffering from COVID. They also share their fun and mischievous childhood Halloween adventures. 

Moving to the exciting part of the episode, over 30 people have registered for Paint-It-Forward, and press coverage is starting to come in. It's still not too late to register your company and possibly win an award at this year's EXPO. 

This episode also highlights November events, articles, what to watch on Overdrive, and more! 

We want to hear your PCA member's story. So, make sure to share it. All you have to do is hold your phone up and record for 1-3 min and then send it via the link to the show notes! 

We want to hear your PCA member's story. So, make sure to share it. All you have to do is hold your phone up and record for 1-3 min and then send it via the link to the show notes! 

We now have an official email
PCATODAY@pcapainted.org

<a href="https://www.pcapainted.org/show-notes/">SHOW NOTES</a>

<a href="https://www.pcapainted.org/membership/">Become a PCA member</a>

<a href="https://www.pcaoverdrive.org/videos/pca-unmasked">Watch the episode on PCA Overdrive</a>

PCA Unmasked: PCA Today

Cash flow problems cause many construction companies to close their doors, so it is understandable why sub-contracting can feel risky for painting businesses. No one wants to fight for their pay, but there are non-adversarial methods to communicating with owners and GC's, and to collecting payment. On this episode of Paint ED, Charlotte McPherson and Coy Henderson from Zlien helps us understand Mechanics Lien Law and how to utilize preliminary notifications to keep all parties moving together. Don't miss our upcoming webinar with Charlotte on Wednesday, December 6, at 4 pm Central, "5 Ways To Use Mechanics Lien Law To Speed Up Collections And Grow Your Business."

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Non-Adversarial Collection And Liens with Charlotte McPherson And Coy Henderson

Tis the Season to Stop And Think! Where are you at as a business? Where are you going? Do you have a plan to make a profit and grow your business in the next 3-5 years, and are you ready to leverage that plan in 2018. Linnea Blair from Advisors On Target joins us to talk about how you can practically achieve your financial and business goals by taking the time to think ahead and adjusting three key areas.

Join us for a webinar and Q&A with Linnea about planning profits on Wednesday, December 13, at 4 pm Central. Watch the PDCA newsletter for webinar links. To learn more or register, visit www.pdca.org or call 1-800-332-7322.

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Planning For Profit In 2018 with Linnea Blair

On this episode of Paint ED, we chat in-studio with Deanna Delunas who helps people get connected as new members at PDCA. She talks to a lot of contractors and she understands problems businesses are having, and helps them find the resources they need to get past the hump. People connect with her, and she helps new members know exactly what to do next when they come into our association. It all starts with getting that logo. The PDCA logo opens doors.

Don’t miss the webinar coming up on April 3 at 4 pm Central. We’ll be showing pictures and examples of how businesses are utilizing the PDCA logo in marketing. We’ll also have the "Benefits of Using a PDCA Contractor" brochure available for you and discuss how to leverage it. Share how you use the PDCA logo! Send us a picture or a screenshot and we’ll use it as an example! Just tag or message us on social media, or send examples to info@pdca.org. Register for the webinar at pdca.org.

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Using The PDCA Logo To Get More Business with Deanna DeLunas

Summer is just about over . Busy season is coming to a close. Are you ready for 2020? On this episode of Paint ED, Benji Carlson joins us from our friends at Breakthrough Academy to discuss what you should be thinking about this month to close the year right, and to prepare for big profit in 2020.

Don’t miss the full PCA webinar with Benji next Wednesday at 4 pm Central about Maximizing Profitability using the right strategies and metrics. These webinars are live trainings, and you can ask your questions straight to the presenter and get real-time answers. Register at PCApaintED.org.

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Maximizing Profitability With Benji Carlson

Podcast produced by the Painting Contractors Association (PCA). 

Join PCA as we interview industry experts on how to build stronger businesses.

Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.

Build A Trustworthy Brand: Contractor Evolution

PaintED Podcast

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