PERFECT FOR PROGRESSIVE POP

Playing Pop & Pop-Rock with a slightly progressive character?
4 Show Openers + 6 Station IDs. Together forming a not-so-common package.
Designed to make you stand out. Perfect for Adult Hits or ‘Alternative CHR’. 
Even suitable for Hot AC stations that wish to set themselves apart.

SRF 3 - Switzerland | Demo

Produced by Steph Jansen @WiseBuddah for NRK P3 2022. 

VO: Adiele Arukwe & Mats Borch Bugge
SUNGED BY: Rak Marie Hatløy Sætre & Sindre Steig
RAP BY: Omar Noir

NRK P3 JINGLES - NEW FOR 2022

Beatmix And Powerintros June 2022

80s80s 2022 WOW.Jingles & Branding

100% NL has completely renewed its audio branding. Positive sounding AC jingles, matching ‘the best music of the Netherlands’ as the station’s positioning says.

“In order to keep up with new music trends, we want to regularly update the jingles,” says Herbert Visser. Together with Carlo de Boer, he’s managing Dutch commercial radio operator RadioCorp. “In November, PURE Jingles already contributed to the launch of our soft-pop station Sunlite. The result of that good collaboration made them the logical choice for us to also restyle our flagship.” Over 1 million listeners tune in to 100% NL every week.


Strategy

“One of the most important things you hear on a station is the jingle package,” radio director Martijn Zuurveen explains. “Sound design creates the recognisability and a nice feeling that you want to listen to. Completely matching with the target group of young families that we reach. Our sonic branding supports the program & music strategy. Especially in his time, where ‘Nederpop' (Dutch Pop) is loved.”


Result

“It is always a great and beautiful moment to renew our jingles”, radio coordinator Raoul Schram adds. He supervised the project on behalf of 100% NL. “After the initial briefing, we were able to provide suggestions for perfections. PURE Jingles handles feedback very well and has 20 years of experience. They know what they are talking about and that is a great way of working. And they always deliver quality. We now also have the best jingles in the Netherlands.”

100% NL - The Netherlands | Demo

Benztown CHR Imaging Library Format Composite

Imaging Director: Andreas Sannemann
Format Voices: Harry Legg & Rachel McGrath

Composite - CHR - May 2022

A selection of imaging from January - May 2022:

1.	PI - HITS RADIO - ANNE MARIE & LITTLE MIX - KISS MY
2.	PI - HITS RADIO – MIMI WEBB – HOUSE ON FIRE
3.	PROMO – HITS RADIO -  HITS LIVE WINNING WEEKEND
4.	ON STAGE INTRO – HITS LIVE – BECKY HILL
5.	PROMO – HITS RADIO PRIDE – THE PRIDE MIX
6.	TOP AND BED – CLYDE 1 - CASH REGISTER
7.	TOP AND BED – METRO RADIO – STEVE AND KAREN’S PARTY PLAYLIST
8.	PROMO – HITS RADIO – CASH REGISTER – SUMMER 
9.	PROMO – HITS RADIO – THROWBACK

HITS RADIO NETWORK | JAN - MAY 22

My latest production for April 2022, featuring power intro's, music imagers and more for brands such as Radio Essex, Radio 1 & Wisebuddah.

Producer Monthly - May 2022

Song Intros, Branded Intros, Power Intros... whatever you call them! Here's a selection I've made with my own ears with imager. Featuring 2FM, BBC Radio 1 & Asian Network.

Jake Cusworth - Branded/Power Intros June 22

RTL 2 UNVEILS THE POP-ROCK AC SOUND OF 2022

I Love Rock ’n’ Roll! One of the songs expressing exactly what RTL 2 stands for: the best Pop-Rock of yesterday & today. They just received another batch of jingles to fit the core of the format while reinforcing a modern image.

PURE’s client relation manager Thomas Giger explains: “Playing the greatest hits of all time means that the overall music composition on the station is largely constant. Our goal is to surround these timeless classics with a sound that naturally fits the music played, but which at the same time keeps the radio station in the present. A contemporary sound creates a timeless brand - just like the music it features.”

Transitions
The general rules of radio programming apply to any radio format, so also to Pop- Rock AC: “Flow remains to be a key element to achieve long Time Spent Listening, which helps maintain a strong market share. Transitioning from song to song, every segue needs to be flawless. That’s why also this update covers several transitions in tempo and/or intensity. It gives the presenters more tools to work with.”

Magic
RTL 2’s production director and assistant program director, Christian Reynaud, adds: “We work since almost 10 years now with the dedicated team of PURE Jingles. Since we began, it’s been a constant evolution of the RTL 2 colour and spirit. A wonderful co-creation. Every year, a new adventure. Always exciting, always inspiring. This new package is once again an evolution; a rebirth of our radio. It’s a Kind of Magic.”

RTL2 - France | Demo

Radio Imaging Showreel Power-Intros at 89.0 RTL

Everything is 100% recomposed