Amazon sellers, are you ready to conquer 2025? In this can't-miss episode of The Seller's Edge,  of  shares actionable strategies for navigating Amazon's evolving marketplace. Learn how to leverage AI, optimize creative, and dominate your competition. Discover the power of Amazon Marketing Cloud (AMC) and get a sneak peek at Amazon's AI shopping assistant, Rufus! Follow Destaney on LinkedIn: https://www.linkedin.com/in/destaney-wishon/ Check out BTR Media: https://www.btrmedia.com/ Episode 28 of The Seller’s Edge - Destaney and Jonathan talk about: &nbsp;   [00:00] Introduction   [00:57] General Thoughts on 2024   [02:46] How Amazon Opened Up Analytics   [03:23] Retargeting with AMC   [04:46] What Made Brands Stand Out in 2024?   [06:04] The Power of Image Carousels &amp; Video&nbsp;   [08:55] Moving First and Learning Fast   [09:36] AI has Leveled the Field for Creatives   [11:48] Amazon will Roll Out Ads on Rufus   [13:56] The AMZ Platform is Changing Quickly   [14:48] Marketplace Mix   [16:39] Rise of TikTok Shop   [19:17] Specific Optimization Techniques   [20:36] The Path to Purchase is Never Linear   [23:38] Sellers Should Focus on These Strategies   [25:20] Search Query Performance Dashboard   [27:26] Excitement for 2025   [29:01] “We are going to see increasing complexity…”   [32:45] Are keywords dead?   [35:22] Review of Actionable Insights   [36:31] Recap and Closing Remarks   Key Takeaways:   Focus on Quality &amp; Differentiation: Ensure your products are high-quality, your listings are optimized, and your brand stands out from the competition.   Embrace Creative Assets: Explore AI tools to generate visually appealing product images and videos for your listings and ad campaigns. Update your headline ads with seasonal creative elements.   Leverage AMZ’s Analytics Tools: Utilize Amazon analytics tools like AMC, the Search Query Performance dashboard, and more to gain insights into customer behavior and optimize advertising campaigns.   Be Agile and Reactive: Stay informed about emerging trends and algorithm updates, and be prepared to quickly adjust your strategies to take advantage of new opportunities.   Explore AI Integration: Explore different AI tools for use within your business, from keyword research to ad copy and image generation.   &nbsp;

Optimizing AMZ in 2025: Essential Strategies with Destaney Wishon

Are you an e-commerce or CPG business owner overwhelmed by dashboards but still struggling to make data-driven decisions? You're not alone! In this episode of the Seller's Edge Podcast, Jonathan sits down with Matt Putra, a fractional CFO specializing in helping e-commerce and CPG businesses scale, to challenge the obsession with complex dashboards and reveal the power of simple, effective scorecards. Key Takeaways:   The Dashboard Dilemma:&nbsp;Discover why traditional dashboards often fail to translate data into actionable steps and can lead to confusion and inaction.   The Scorecard Solution:&nbsp;Learn how scorecards simplify Key Performance Indicators (KPIs) and drive accountability across your entire organization.   Real-World Results:&nbsp;Hear compelling case studies of how scorecards have outperformed dashboards, leading to faster problem-solving and significant revenue gains for e-commerce and CPG businesses.   Alignment is Everything:&nbsp;Understand why organizational alignment is crucial for sustainable growth and how scorecards can foster collaboration and shared understanding across departments.   Multiple Sources of Truth:&nbsp;Learn how to manage having multiple sources of truth within your data.   In this episode, Matt and Jonathan discuss:   Why companies are over-investing in dashboards and neglecting the power of scorecards.   How scorecards empower teams at all levels to make informed decisions.   Specific examples of KPIs (like Customer Acquisition Cost and Rate of Sale) that translate perfectly to scorecards.   The "crisis of confidence" that can arise from conflicting data sources and how to avoid it.   A real-life example of how the lack of a scorecard led to a $300,000 revenue loss for one e-commerce business due to a fulfillment center issue.   Tactics and methods to create a scorecard inside your organization.   Featured Guest: Matt Putra is a fractional CFO who helps e-commerce and CPG businesses optimize their financial strategies and achieve sustainable growth. Learn more about Matt's work and access valuable resources on his website: https://eightx.co

Scorecards vs. Data Dashboards

Explore the strategies, tactics, and secrets that top sellers use on their way to success. Learn about all aspects of eCommerce, from leveraging viral trends to mastering the art of customer service. Hosted by Jonathan D’Ambrosio, each episode is a treasure trove of knowledge, where you'll learn many valuable tidbits about selling in the digital age. Whether you're a seasoned eCommerce pro or just starting your online selling journey, "The Seller's Edge" is here to help you in the fast-paced world of digital retail. Welcome to "The Seller's Edge”.

Optimizing AMZ in 2025: Essential Strategies with Destaney Wishon

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