Weet u precies wat het ankereffect is, hoe u loss aversion kan gebruiken om gedrag te sturen, hoe het komt dat social proof zo'n krachtige overtuiger is en hoe de wet van de wederkerigheid zorgt voor een hogere gunfactor? In episode 56 van Brand Breakfast ontvangen we Reinout Van Zandycke van Exposure en komen al deze tactieken uitgebreid aan bod. Zo bespreken we de impact van nudging bij het beïnvloeden van interne en externe doelgroepen en ontdekken we waar de ethische grens met sludging precies ligt. We grasduinen doorheen relevante cases en frappante voordelen en zoeken de limieten van de persuasieve technieken op.

Episode 56: Nudging, overtuigen en beïnvloeding met Reinout Van Zandycke (Exposure)

Founder of Le Vasa Island Apparel, Irae Hosea, joins the show to update us on what's new with The Brand and what festivals and events you can catch them at this Summer. We take time to talk through the uncertainties that come with trying to accomplish new things, trying to correct your self-talk when you're your biggest doubter, and holding space - for others to feel safe to be themselves around you, for your own mental health or even to have family prayer each night.

We also talk about the Iam Tongi Haters on Social Media sounding suuuper salty smh. Very helpful to sit down with the homies and share how we’re dealing with our day-to-days. Listen to all the life questions we're working through and then probably go to therapy yourself.

We wrap with our shoutouts to non-profit organizations like Central Valley Pacific Islander Alliance; Nephew Leo; Our Panel; Nora Jean Asolulu; Monica Miller and Harry, Leon and Alfred; Sami Jobes; Carl and Nackie of PasifikaByDesign; SamoanDoughBoiPhotography; 2023 graduates; Kimo the White Husky; RoseyKoiFish and Aynsley Broom (sippingkoko); Irae Hosea of Le Vasa Island Apparel. 

If you've got a question or story you want us to research, send us an email at ballinesian@gmail.com or send us a message on Instagram, Facebook and TikTok at @ballinesian. Recorded 5/29/2023, Zoom. Sponsored by www.levasaislandapparel.com.

Ep 54 - Irae Hosea - Le Vasa update, What Breaks Your Heart?, Imposter Syndrome, Holding Space

Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance.  

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IN THIS EPISODE:

🧐 An introduction to applied research and "creative psychology" (at 01:01)

🛍️ Adding psychographic insights to demographic data to optimize outcomes (01:43)

🦏 Animal House: Mohawk Flooring's carpet ride to market dominance (03:33)

📍 Building a better brief: Inside the mind-mapping process to make insights actionable (06:59)

👩🏼‍🦱 The problem with marketing personas: Context is everything (08: 57)

👀 The power of psychological heuristics like Social Proofing (10:36)

🍎 Who cares about product specs? Peer pressure doesn't fall far from Apple (12:50)

😳 Juicing demand by building a sense of scarcity–and why too many brands fear it (14:15)

🤓 Functional Magnetic Resonance Imaging (fMRI) and advances in neuromarketing (16:23)

👥 Focus groups: The need to get past what participants tell you (17:44)

🚭 Smoking surprise: The least and most predictive indicators of a future purchase (18:33)

🙅🏽‍♀️ Why anti-drug campaigns fail to leverage what works in changing behavior (20:13)

✊🏼 Harley-Davidson & Rita's Italian Ice: How brands can tap tribal psychology (21:03)

Approx. 24 minutes, 18 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🧠 The Secrets Of Psychology-Driven Marketing

Authority
Social Proof
Meta Stacking
Your brain
Then it is SEO 
All from curation and ideas from a bygone era

Rule Of 7

We are delighted to welcome two distinguished faculty members to join us on today's podcast episode.

Our first guest on today’s episode is Prof. Bryan Bollinger, Professor of Marketing and George A. Kellner Faculty Fellow at the Leonard N. Stern School of Business, New York University. In addition to his faculty role, Prof. Bollinger serves as the Academic Director of Doctoral Education, where he leads and shapes the next generation of academic leaders in marketing.

Prof. Bollinger's research has been featured in leading academic journals, including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics, American Economic Journal: Economic Policy, and Nature. His work has also been highlighted by prominent media outlets such as The Economist, NPR, The New York Times, and Harvard Business Review. Professor Bollinger earned his BA and BE in Engineering from Dartmouth College, followed by an MA in Economics and a PhD in Marketing from Stanford University.

Our second guest for this episode is Prof. Kelley Gullo Wight. Professor Kelley is the Boston Scientific Pre-Tenure Scholar and Assistant Professor of Marketing at Kelley School of Business at Indiana University. She holds a Ph.D. in Marketing from Duke University and specializes in experimental research on how time and close relationships influence consumer behavior and well-being. Her work has been published in top marketing journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Public Policy & Marketing.

In this episode, both faculty members will share valuable insights from their research study on the topic, "Can Social Media Messaging Help Save Our Environment?"

Social media is a powerful tool for promoting prosocial behaviors like energy conservation, helping address climate change. This study explores how social media can effectively encourage energy-saving actions, focusing on two key factors: the recipient's connection to the sender and the use of social proof in messages. Through a large-scale energy campaign and a controlled experiment, it finds that messages from affiliated groups with social proof appeals are significantly more effective, highlighting the environmental benefits of strategic social media use.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Prof. Bryan Bollinger and Prof. Kelley Gullo Wight have graciously granted permission to share insights from their research, "Can Social Media Messaging Help Save Our Environment?" on the Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Can Social Media Messaging Save Our Environment? Unlocking Research Insights

Effective Landing Page Tactics for 2025 ft. Adam Pivko | S3 EP1 | Two Ecomm Experts 
 
Adam Pivko is an award-winning e-commerce expert with a 15+ year track record of success in the performance marketing industry. Adam has spent the majority of his career servicing merchants, helping them save more money, make more money and grow. From high-volume subscription models, through to affiliate driven traffic on direct response e-commerce, he's extremely proficient with CRO and performance driven pages and assets. Today, he runs his own direct-to-consumer brand, Autumn DNA, while helping brands grow and thrive through strategic marketing and design with Tierra Agency.
 
In this episode, Adam and Viktor discuss must-know strategies for 2025: creating high-converting landing pages, unlocking opportunities with platforms like AppLovin and refining upselling techniques. They’ll also share insights on understanding customer behavior and eliminating the common mistakes that hold back conversion rates.
 
The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, an ecommerce advertising agency, as well as a co-founder of a 7-figure e-commerce store.
 
Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!
 
Follow Adam Pivko on social media:
<a href="https://www.linkedin.com/in/adampivko/">LinkedIn</a>
 
Follow Viktor:
<a href="https://www.instagram.com/viktor.stoilov.official/">Instagram</a>
<a href="https://www.facebook.com/ViktorStoilovOfficial">Facebook</a>
<a href="https://www.linkedin.com/in/viktor-stoilov/">LinkedIn</a>
 
Follow Markademics:
<a href="https://www.instagram.com/markademics/">Instagram</a>
<a href="https://www.linkedin.com/company/18144816/admin/feed/posts/">LinkedIn</a>
 
We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. 
<a href="https://www.youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj">You can check them out in this playlist</a>
 
Markademics - an E-commerce agency specializing in performance marketing for D2C brands. 
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results.
If you want to work with us, visit our website and book a call <a href="https://markademics.com/">here</a>
 
Thank you for listening to the podcast! More episodes to come!
 
Timestamps:
(0:00) Introduction
(2:33) Customer Feedback Driven Growth
(8:33) Ad Creatives and Targeting Strategies
(10:47) Cold Customer Acquisition
(14:40) The importance of looking at the right metrics 
(19:52) Analysing customer feedback
(25:47) Balancing Lifetime Value & Profitability 
(27:45) Product Market-Fit Testing
(36:50) AppLovin for E-commerce Growth
(43:32) High Performing Landing Pages & Common Mistakes
(1:00:20) Grindr, Favourite Non-traditional Platform
(1:06:27) The Why, How, What in 2025
 
Two Ecomm Experts formerly known as The Markademics Podcast!

Effective Landing Page Tactics for 2025 ft. Adam Pivko | S3 EP1

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Buy Facebook 5 Star Reviews

Get ready to level up your e-commerce game with the 2 Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, on his conversations with top notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

Buy Facebook 5 Star Reviews
Reviews on Facebook tell the world a lot about how reliable and trustworthy your brand is.Telegram: @smmsohan

Skype: live:.cid.ba6b9c3c7024eb89

WhatsApp: +17659606293

SEM/SEO/Social/Reputation Authority Maker
and
Positive Coaching Advocate

Welcome to Business Talk, your go-to podcast for the latest trends, insights, and thought-provoking discussions in the business world. Whether you're a business professional, entrepreneur, researcher, or academic, our episodes will challenge you to rethink conventional wisdom and inspire actionable ideas.

Brought to you by Global Management Consultancy, we are committed to driving innovation and excellence in the business community. All content Copyrighted 2024 by Global Management Consultancy.

For more information about our past and upcoming podcasts, please click here:https://www.deepakbbhatt.com/businesstalk

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

Brand Breakfast, dat is dé Nederlandstalige podcast over merken en marketing, door de merkexperts van Pavlov. Elke episode duiken we samen met onze gasten in onderwerpen die u helpen meer te halen uit uw merk.

Weekly Pacific Islander podcast about sports, news and life. Sponsored by www.levasaislandapparel.com

New tracks tagged #socialproof