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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and what to watch out for with new associates. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “What to Watch Out for with New Associates - with Michael Persky, MD”. When do you add an associate to your practice? Typically, it’s when you have enough demand that you can’t keep up so you bring someone on board who can pick up the slack. Other times, it’s when you want to offer new procedures or you want to delegate certain procedures you don’t care to do anymore. And then other times, it’s when you are thinking about setting yourself up to have someone one else take over your practice so you can slow down or retire altogether.  In this week’s Beauty and the Biz Podcast, I talked about the options above with Michael Persky, MD, a cosmetic facial plastic surgeon in private practice in Encino, CA since 1985. Dr. Persky has experienced being the “new guy on the block” and joining a practice, then going out on his own, then adding an associate, then losing that associate and finding another one and then losing that one and now in search of another! It’s never too early or too late to figure this out for yourself so listen in to Dr. Persky’s pearls of wisdom. Visit Dr. Persky's website at:  &nbsp; Enjoy! &nbsp;  📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at:  ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp; Transcript: What to Watch Out for with New Associates. With Michael Persky, MD Catherine Maley, MBA: Hello, welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and what to watch out for with new associates and if you should work until you drop. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. And today I have a very special guest that I have known for a very long time, and we’ll be discussing whether it’s wise to work until you drop. And it's Dr. Michael Persky. Now he's a cosmetic facial plastic surgeon in private practice in Encino, California, which is Southern California and has been since 1985. Now he specializes in rhinoplasty, blepharoplasty, facelift, laser skin resurfacing, as well as a variety of non-surgical solutions. Now, Dr. Persky is a frequently invited speaker, both nationally and internationally at facial plastic surgery and multi-specialty cosmetic surgery conferences, and he's a medical consultant on numerous national and local TV news segments, as well as a featured medical expert in LA daily news. LA times and LA magazine, Dr. Persky welcome to Beauty and the Biz. It is a pleasure to have you. Michael Persky, MD: Thank you, Catherine. It's a pleasure to be here and it's always an honor to be connected with anything that you're involved in. So, thank you for inviting me. It's, I'm honored and privileged to be here and I hope we'll have a great session. Catherine Maley, MBA: Oh, I know we will. So just to let the audience know, I have known you, you were also one of the very first surgeons I ever met at a conference and it was the Newport Beach Facial Medical Conferences. Those were just the greatest conferences. I just love them. And that was a very long time ago. So just give us a quick synopsis of how you ended up in private practice. Did, were you still working in a hospital? Did you join your practice? What was your journey? Also, share with us about what to watch out for with new associates and...

What to Watch Out for with New Associates (Ep.157)

The Italian Grand Prix for MotoGP at Mugello was overshadowed by a bombshell bit of news - Marc Marquez is going to take an extended hiatus from bike racing to have a FOURTH surgery on his right arm. It turns out, his humerus as it healed, actually turned 30 degrees as he was riding, giving the 8-time World Champion in a considerable amount of pain while he was riding. He's off the Mayo Clinic in the USA to hopefully, get it fixed. We wish him well and discuss it all in MotoGP.

There was also a GP, and is was Francesco Bagnaia who came through a topsy turvy grid (Yes, Fabio Di Giannantonio really was on pole), as Fabio Quartararo continues to drag a Yamaha into contention with 2nd! We also talk about the VR46 gang challenging for the podium!

We also talk the questionable attendance, with only 44,000 showing up for the race, at a venue that can easily take over 100k. Is it the effects of a lack of Valentino Rossi? The expensive tickets? Or something else? All that and more on MotoGP in Italy, on Motorsport101!

Episode #368: 2022 MotoGP Italian Grand Prix Report

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Sometimes it's the simple things that make a difference in our healthcare.&nbsp; Getting a regular check-up is part of what can keep small things that are easily treatable from turning into a more difficult problem down the line!&nbsp; This episode is part one of two and will be discussing Oral/Dental Health.&nbsp; We will cover general health questions in a few weeks.  Preventive dentistry is the practice of caring for your teeth to keep them healthy. This helps to avoid cavities, gum disease, enamel wear, and more. There are many forms of preventive dentistry, such as daily brushing and dental cleanings. To maintain optimal oral health, the American Dental Association (ADA) recommends visits to the dentist at regular intervals determined by a dentist. These practices are designed to ensure that teeth are clean, strong, and white. Children should be taught proper oral hygiene at an early age. (Credits:  Healthline) &nbsp; Want to know more?&nbsp; Listen to this week's episode!

Annual Checkup Part 1

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how "Smarketing" attracts the best patients. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “Smarketing Attracts the Best Patients”. Have you noticed how your attention webs and flows depending on what’s going on in your life? For example, you’re thinking about buying a specific car and you see that car on the road, on the internet and everywhere you turn? It’s the same thing with cosmetic rejuvenation. When consumers are thinking about making a change, they suddenly notice advertising, marketing and messaging around it they never noticed before. That’s where Smarketing comes in.  In this week’s Beauty and the Biz Podcast, I talk about how to use Smarketing to save a lot of money while attracting much better patients from your efforts. Enjoy!  📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at:  ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp; Transcript: Smarketing Attracts the Best Patients Catherine Maley, MBA: Well, hello and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients are saying, and consultant to plastic surgeons to get them more patients and profits. And today we're going to talk about marketing. Specifically, how smarketing (smart marketing) attracts the best patients. Now I ran across this term, “smarketing” on the internet and it really jumped out at me, actually, I guess it's used a lot in different industries and with different meanings, but I'm thinking smart marketing is the only way to go in this saturated aesthetic marketplace. It really sums up how to grow your cosmetic revenues by marketing smart, or “smarketing” to attract the best patients. You save money on advertising since you are not spending as much when you're on target, you also save a ton of. Not chasing bad leads or spending time with consumers who are never going to book or wasting you more time following up with these shaky prospects who are ghosting you. So, here's the thing about smarketing (smart marketing) to attract the best patients. The fundamentals of marketing smart (or smarketing) never change in order to get the best patients you can. They are now and will always be market message media. So, if you address these three areas, you're on the right track. So, let's go through each of, one of them market. Who do you want to smarket and market to now in the marketing advertising world, rather than being seen as the Jack of all trades, to all different people, you attract more prospective patients when you're seen as the expert in a particular procedure for a particular group to attract the best patients? So, once you have their attention and you give them what they want, you can always promote more of your other services later because you've gained their trust. So, decide. Who you want to market to, and for which procedure before anything else? So, if I asked you, who's your dream cosmetic patient, what would be your answer to attract the best patients? So maybe for example, you want the young breast aug girls, or you want the moms who want to get their pre-baby bodies back, or you want to attract women in their sixties ready for a facelift, just pick one. This clarity makes the rest of your marketing, smarketing and advertising effort so much easier to attract the best patients and you'll get better results because you're focused. That means the marketing / smarketing bait you...

Smarketing Attracts the Best Patients (Ep.158)

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TOXIC PEOPLE on TikTok Challenge Gabzy Emo Afro-Cuban Sure, you can smell some toxic people from a mile away. However, some are very skilled

PLASTIC surgery addict begged followers help butt injections started rot Only Fans model Mary Magdalene has spent over £120,000 on procedur

O. Daniel catches up on his recent activity.

Check on a Vet.

If you made something original to share, please submit freely. 

Email grandadsbasement@gmail.com

#085 - Explicit Hemorrhoid Content

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Retired U.S. Navy, Operation Desert Storm; Enduring and Iraqi Freedom veteran and 10 year hereditary colon cancer WARRIOR.  My purpose is to educate the medical community about AFAP, continuing the legacy of Dr. Henry T. Lynch, on the importance of early detection in hopes of saving lives. Dr. Lynch is credited w/discovering AFAP. He's the founding father of hereditary cancer research. I met him shortly after my diagnosis and successful total-proctocolectomy surgery. Dr. Lynch considered me a colleague through the years and was tracking my journey. My mantra is a positive spin on a bleak diagnosis: Always Forge Ahead w/a Purpose! 

I'm a member of the University of Michigan Genetic Hereditary Testing (MiGHT) Advisory Board and a live-case presentation for the University of Texas Health Center, San Antonio, Texas; Genetics In GI Malignancy multidisciplinary annual conferences. 

Last week I was a live-case presentation for the Rutgers University NORD Students For Rare. See attached presentation. 

Below are url's to my recent advocacy efforts for your reading pleasure:

USA based Colon Cancer Alliance article: 

https://www.ccalliance.org/blog/prevention/dan-drydock-shockley-colon-cancer-warrior-forges-on 

UK based Rare Disease article: 

https://www.raredisease.org.uk/rduk-news/im-a-hereditary-colon-cancer-warrior/ 

USA based Vanderbilt University Medical Center, Inherited Cancer Registry (ICARE) newsletter article: 

https://inheritedcancer.net/community-spotlight/ 

Canadian Pulse Infoframe organization: 

https://t.co/LtNVLNYlWW

Dan Dry Dock Shockley, Patient Advocate

In this episode we will discuss heat injuries and dehydration.&nbsp; As summer jumps in with both feet, so must we!&nbsp; Please listen, share, and take care of one another. ​ There will not be a guest this week, we will discuss the topic in forum.&nbsp; We hope you will listen and share this important topic.

Dehydration and Heat Injuries

To get Eye lid surgery south Tampa done by an experienced doctor, look no further than FLORIDA E.N.T. & ALLERGY. With a goal to improve your quality of life, they give you the quality care even on the virtual appointments. Visit: https://floridaentandallergy.com/our-services/facial-plastic-surgery/

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to get booked out 9 months and more. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “Booked Out 9 Months - with Carlos Mata, MD”. Carlos Mata, MD is a board-certified plastic surgeon in Scottsdale, AZ (surrounded by 160 competitors) who figured it out early and has accomplished a lot in only 5 years:  28 Staff 1 Associate 580K Instagram Followers Performed more than 20K surgical procedures Does surgery EVERY day Booked out 9 months Moving from 7K to 17K square foot new facility  How the heck did he do it?  In this week’s Beauty and the Biz Podcast, I interview a very unusual plastic surgeon who has done in 5 years what takes others to do in 20, if at all. Listen carefully for how his mindset affects the actions he takes to create this money-making machine. Visit Dr. Mata's website at:  Enjoy! &nbsp;  📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at:  ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp; Transcript: Over a Half-Million Instagram Followers and Booked Out 9 Months – with Carlos Mata, MD Catherine Maley, MBA: Hello And welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery and how to get booked out 9 months with over a half-million Instagram followers. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and profits. And I have a very special guest today. Catherine Maley, MBA: It's Dr. Carlos Mata. He's a board-certified plastic and reconstructive surgeon in private practice in Scottsdale Arizona. Now he's performed over 20,000 surgical procedures and he specializes in facial rejuvenation, breast and body procedures, as well as hair transplants, and male enhancement. Now, Dr. Mata is originally from Erie, Pennsylvania, and he received his training at the university of Texas medical branch St. Joseph medical center and MD Anderson cancer center in Houston. Texas as well as Harvard's Bringham and women's hospital in Boston, Massachusetts. Now, while performing thousands of procedures at these institutions, Dr. Mata also trained in Miami, Florida, focusing on aesthetic surgery with the world's leading experts. Now Dr. Mata's a member of many medical associations, and he's received numerous awards for his research and published works. Dr. Mata also believes very much in giving back. So, every year he goes on medical mission trips in third-world countries to help those in need. Dr. Mata, I want to welcome you to Beauty and the Biz. It's a pleasure to have you. I know you are extremely busy, so thanks for your time. Carlos Mata, MD: No happy to be here. Catherine Maley, MBA: Thanks. So do me a favor just quickly. Give us a, a quick journey of how you got from, let's say fellowship to private practice and how you’re booked out 9 months with over a half-million Instagram followers. Did you stop along the way into other practices or just go out on your own? Or, what was the story? Carlos Mata, MD: I wish it was that short on how I get booked out 9 months with over a half-million Instagram followers It was kind of challenging because I had actually graduated and I went straight into the military as a US Army plastics and reconstructive surgeon. That was in 2011. So literally I graduated and I think a week later I was at boot camp learning how to be a soldier. Catherine Maley, MBA: That explains how you got to thousands of surgical procedures so quickly,...

Booked Out 9 Months - with Carlos Mata, MD (Ep.159)

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In this episode we will discuss "Magic Mushrooms" with our guest, Del Jolly. &nbsp;  ​Del Jolly, Co-Founder of ,  and expert in functional mushrooms, states the research at Unlimited Sciences collects real-world data on psychedelic use so that we can more quickly understand how to use these drugs safely and effectively for our health and overall wellbeing.&nbsp; Advocate &amp; Educator. Focused on shifting the cultural narrative, Del worked as part of Decriminalize Denver and Charlotte’s Web CBD before co-founding Unlimited Sciences, a psychedelic research nonprofit partnered with the likes of Johns Hopkins University. He believes functional mushrooms have just as much, if not more, potential than psychedelics and is committed to exploring and unearthing everything we can.  “With a focus on mental health becoming an important topic, the ways in which we address these issues are changing. Decriminalizing psychedelics, before legalization, is the most equitable solution we currently have under our system. And allowing humans to take their health and well-being into their own hands, without the fear of criminal repercussions isn't only the right thing to do, but the moral thing. Decriminalization and then the legalization of psychedelics is long overdue,” says Jolly.  ​Magic mushrooms are wild or cultivated mushrooms that contain&nbsp;, a naturally-occurring&nbsp;&nbsp;and hallucinogenic compound. Psilocybin is considered one of the most well-known psychedelics, according to the Substance Abuse and Mental Health Services Administrations (SAMHSA).1 Psilocybin is classified as a Schedule I drug, meaning that it has a high potential for misuse and has no currently accepted medical use in treatment in the United States.

Magic Mushrooms Treating Depression

The physicians of Florida E.N.T. & Allergy have served the Tampa Bay community for over 45 years. Our board-certified physicians and doctors of audiology have completed extensive education and clinical training as well as specialized training in their area(s) of expertise. From pediatric allergies to fitting hearing aids, our caring and experienced providers specialize in ear, nose and throat care for the entire family using comprehensive, cutting edge technologies.

The Health Design Podcast brought to you by the Journal of Health Design(www.journalofhealthdesign.com). Features interviews with the world's leading health design experts including clinicians, designers, patients, authors and researchers. Better health by design.

A weekly, peer to peer, healthcare insight podcast.

FOR MORE EPISODES AND CATHERINE'S FREE BOOK, VISIT
www.CatherineMaley.com

Book a free call with Catherine by visiting:
www.catherinemaley.com/book-a-call-with-catherine-maley/

Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Motorsport101 is the straight-shooting podcast hosted by Andre Harrison, alongside Ryan King and RJ O'Connell! Every week we tackle the biggest show on the motor racing planet, Formula One, as well as Indycar, Formula E, Super GT, the WEC and whatever else hits the motor racing newsdesks each week! We aim to be a refreshing, newer, more modern take on the world of Motorsport, and we hope you enjoy the show!

And don't forget to subscribe to our sister show #BikeLive where Andre Harrison and Louis Suddaby review all the news and race reviews from MotoGP, World Superbikes, British Superbikes, and Speedway!

The Grandad’s Basement Podcast is hosted by Oden D. Raine: husband, father, son, brother, United States Air Force Veteran, and a whole lot more. In Grandad’s Basement we entertain the situations and emotions humans experience which form who we are. When we acknowledge, internalize, and overcome life’s circumstances it makes it easier to produce high quality output to those receiving you daily.  Check on a Vet.

Welcome to the Get It Straight Podcast, where our hosts, Jason Sirotin and Judd Johns, sit down with subject matter experts in orthodontics. From cutting edge dental tech, to professional and personal experiences, and more, get the scoop from straight from the horse's mouth!

I’m Not Good In Description. But I Like you already Thank You For Being Here Sorry

New tracks tagged #surgery