📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                          Hello, and welcome to "Beauty and the Biz," where we’ll talk about how Doctor Kwitko built his solo practice of 31 years wtihout compromising. Additionally, we’ll discuss the general business and marketing side of plastic surgery.                As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “31 Years Solo, Built Without Compromising — with Geoffrey Kwitko, MD.”  To begin, how do you run a successful cosmetic practice on your own for 31 years? Specifically, how do you keep a full schedule of cosmetic and insurance patients, avoid wait times, and maintain staff for decades? Indeed, that’s exactly what Dr. Geoffrey Kwitko has done. Currently, he’s a board-certified oculoplastic and neuro-ophthalmic surgeon in Tampa Bay, Florida.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Specifically, in this episode of "Beauty and the Biz", Dr. Kwitko shares what led to his long-term success. Notably, he talks about the business side of his journey. For example, he explains how he chose the right location and purchased his building. Interestingly, he hires coffee shop workers instead of unreliable applicants. Importantly, he also shares why he refuses to bring on an associate—and doesn’t need to. Specifically, here’s what you’ll learn:   First, why he left Canada’s healthcare system to go solo   Next, how his real estate investment paid off   Then, how he created a loyal team with almost no turnover   Finally, how he screens patients and protects his professional reputation   Ultimately, if you’re a surgeon who values independence, efficiency, and long-term profit, this is an episode you don’t want to miss.                                                                                                                                                                                                                                                                                                                                                                                                                                Enjoy! Catherine Maley, MBA         ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                    Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow...

31 Years Solo, Built Without Compromising — with Geoffrey Kwitko, MD (Ep. 309)

FOR MORE EPISODES AND CATHERINE'S FREE BOOK, VISIT
www.CatherineMaley.com

Book a free call with Catherine by visiting:
www.catherinemaley.com/book-a-call-with-catherine-maley/

Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

31 Years Solo, Built Without Compromising — with Geoffrey Kwitko, MD (Ep. 309)

CatherineMaleyMBA

Related tracks