Många svenska B2B-företag jobbar idag med content marketing – ofta kopplat till en Thought leadership-strategi. Med kunskapsledarskap blir målet att positionera det egna företaget som en trovärdig part som är värd att lyssna på, ta råd och inspiration från. Något som också rimmar så väl med content marketing som ju i grunden handlar om att hjälpa både potentiella och befintliga kunder att köpa – att guida dem från problem eller utmaning och hitta rätt lösning.

För att diskutera vad som krävs för att lyckas med content, både för att guida på köpresan och bygga varumärke över tid, gästas veckans inslag av B2B-podden av Mattias Loxi, medgrundare och marknadsansvarig på Cinode.

ℹ️ Mer inspiration för din B2B-marknadsföring: crescando.se/inspiration/

👩🏻Följ Malin på LinkedIn: www.linkedin.com/in/malinsjoman/
👩🏻Följ Mattias på LinkedIn: https://www.linkedin.com/in/mattiasloxi/
🕸️Följ Crescando på LinkedIn www.linkedin.com/company/crescando/

🎤Planering och inspelning: Malin Sjöman.

🎵Musik: AudioCoffee (Denys Kyshchuk) - Motivational Day www.audiocoffee.net

Bygg thought leadership med content marketing - med Mattias Loxi - B2B-podden

Procurement is often seen as the final hurdle in a deal — a price-focused gatekeeper that slows things down. But what if engaging procurement early could actually help you close bigger, more profitable deals?

In this episode of B2B Sales Trends, Harry Kendlbacher sits down with Mike Lander — former procurement director turned sales advisor — to rethink everything you thought you knew about working with procurement. From qualification strategies to trust-based negotiation, Mike shares practical advice that helps sales teams avoid the common traps and unlock meaningful growth through smarter stakeholder alignment.

Whether you're chasing enterprise deals, navigating complex buying processes, or looking to protect your margins, this episode will challenge your assumptions and leave you with actionable tactics you can use today.

53. How Procurement Helps You Win Bigger Deals

So many of us hold ourselves back, not because we don’t have the skills, the smarts, or the strategy, but because we’re afraid of what people might think.

In this episode, I’m taking you behind the scenes to one of my most uncomfortable “visibility” moments...getting completely humiliated in a training room and battling the inner voice that told me I wasn’t stylish, bold, or “enough” to wear the damn boots I’d packed. Spoiler alert: I wore the boots anyway.

Here’s what we’re talking about:

    * Why it's completely normal to link new concepts to familiar ideas—and how that actually supports learning and confidence

    * The wild stories we make up about how we’ll be judged (and how to rewrite them)

    * The real reason people hesitate to show up, speak up, and step out—and how to overcome it

    * A mantra that changed everything for me: “It’s not my business what anyone else thinks of me.”

    * How to move through fear, stay curious, and keep showing up—even when you feel like a human pretzel

Whether you’re holding back on launching something bold, booking that photoshoot, applying for the role, or simply showing up more visibly in your brand, this episode is your permission slip to stop playing small.

Because let’s be honest… you can’t be unforgettable if you’re trying to blend in.

www.nicolamoras.com.au

It’s Not Your Business What They Think of You

Let’s be honest… most people don’t need more information. What they need is the guts to implement it.

In this episode, I’m pulling apart one of the biggest roadblocks I see in high-level entrepreneurs and experts: the “I know this already” mindset. It shows up everywhere... from business trainings to personal development events to team meetings and strategy calls and it’s costing people growth, income, and impact.

I talk about:

    * What actually happens when you think you know something, but still aren’t doing it

    * Why “I know this” is often code for fear, burnout, or lack of commitment

    * How to reset your mindset and show up to every opportunity with a powerful blank-slate energy

    * The truth about personalisation and why strategy only works when you tailor it to YOU

    * My personal lessons from roller derby, keynote speaker school, and Unleash the Power Within

If you’ve been wondering why you’re not seeing the results you say you want, this is your gut-check moment. Because learning isn’t enough. Insight isn’t action. And you don’t get to claim “expert” status if you’re not walking the talk.

Come into this one with a mindset of curiosity and let’s find the thing that will actually move the needle for you.

www.nicolamoras.com.au

The "I know this" curse - and what to do about it

The moment you say “I already know this” is the moment you stop growing.

In this episode of Rockstar Success, I’m diving into one of the biggest traps smart, experienced professionals fall into: closed-loop thinking. Whether it’s in business, leadership, sport, or life... walking into any room with an “I’ve done this before” mindset can be the very thing holding you back.

We explore:

    * What really happens when we stop being curious and start assuming

    * Why high-performers (and entire teams) can stagnate even with all the tools at their fingertips

    * The power of showing up to every opportunity with a “teach me something new” energy

    * The problem with information without implementation and how to fix it

    * Why personalisation, accountability, and commitment are what actually drive long-term success

I’ll share stories from roller derby, Unleash the Power Within, my own speaker training, and more, plus what it taught me about being a leader who learns and a learner who leads.

This episode is a must-listen if you're building a culture of high performance, championing growth in your team, or personally striving to stretch beyond what you think you already know.

Because real success? It comes from staying teachable.

www.nicolaspeaks.com

The Power of “I Know Nothing”: Why Experts Must Keep Learning

This episode is about what really happens when you’re on the edge of stepping up and standing out.

I share a story that took me from a public dressing down in a professional training room to walking through the streets of Melbourne in suede wedge boots I was terrified to wear. What started as humiliation turned into one of the most powerful visibility lessons of my life.

Inside, we talk about the fear of judgment, the pressure to play it safe, and the stories we make up about what other people might think of us. I’ll show you how those stories keep brilliant people quiet, and why it’s your job to show up anyway.

Whether you’re preparing to speak, apply for a promotion, launch something bold, or simply put yourself out there more fully, this episode is a reminder of what matters most. It is not your job to make everyone comfortable. It is your job to lead. You do not need permission to take up space.

And it is absolutely not your business what anyone else thinks of you.

You’ve got something to say. Go say it.

www.nicolaspeaks.com

It’s Not My Business What Anyone Else Thinks of Me

If you have ever decided to go all in on yourself and then found people around you suddenly turning cold, critical or weirdly unsupportive, this episode is for you.

I share a behind-the-scenes moment from 2013 when I was about to hit a new level in business. On the surface everything looked great but underneath I was burning energy trying to hold it all together while navigating resistance from people who were not keeping up. What I later learned was this. When your frequency rises the people around you can feel it. And not everyone handles that well.

We talk about what happens when you start growing and others start grabbing. leadThe subtle sabotage. The offhanded comments. The crabs-in-a-bucket behaviour that tries to drag you back down. You will learn why internal armour is essential. Why leadership means being okay with being misunderstood. And why your job is not to shrink for someone else's comfort.

This is about energy. Intention. And building resilience while you build success.

Whether you are stepping into something new in your life career or business the truth is this. Not everyone will like it. But that does not mean you stop. You are not here to stay small. You are here to lead. Own your energy. Own your impact. And let the crabs clatter.

I cannot wait to hear what this brings up for you. 

You can find me at nicolaspeaks.com. Let’s talk.

Crabs in a Bucket and the Cost of Rising

As a leader, your voice matters. But creating content that captures your ideas clearly and moves people to action can feel overwhelming. In this episode, I walk you through a simple framework to streamline the process so you can communicate with more clarity, confidence, and impact—without getting stuck in perfectionism or tech drama.

I share a behind-the-scenes moment that reminded me how much easier things flow when you work with a structure that actually suits the way your brain operates. Whether you need to write a LinkedIn article, film a quick update for your team, or prepare talking points for a keynote, the steps I share will help you get it done faster and with more authority.

If you lead people, influence decisions, or represent a brand, your content is not just marketing—it is leadership. This episode will show you how to make it easier to create, and more powerful to deliver.

Listen to the full episode now.

www.nicolaspeaks.com

How To Create Content The Easiest Way Possible

Step into a space where thought leaders, changemakers, and bold ideas converge. George Magazine invites you to experience Live 2025—a celebration of voices that inspire, ideas that challenge, and moments that matter.

To know more: https://georgemagazine.com/george-magazine-live-2025/

Experience the George Magazine Live 2025_ A Gathering of Voices, Ideas, and Inspiration

In this episode, David Warren – Co-Founder and Chairman of Bridgeford Trust Company – is joined by Matthew Hoffman, Founder of Trusted Advisor, an exclusive network for advisors to high-net-worth clients in entertainment, music, and pro sports worlds, of which Bridgeford is a proud member. 

Listen in as Matthew shares his entrepreneurial journey from architecture and technology startups to creating Trusted Advisor, an organization that has quickly become a global platform connecting top-tier professionals. What began as a solution to an unstructured and underserved space has grown into a 600+ international member network.

Together, David and Matthew explore the origins and entrepreneurial spirit behind Trusted Advisor and how it fills a critical gap for private client advisors by bringing real value through education and thought leadership. They discuss the importance of building networks rooted in credibility, reputation, and trust—particularly for athletes, entertainers, and influencers navigating complex financial and personal challenges—as well as the organization’s rapid international growth and what lies ahead for the platform.


Episode 50 – Serving Global Entertainment & Pro Sports: Building Trusted Advisor with Matt Hoffman

This is the podcast that turns the volume up on life, business, and being a total kickass human.

I’m Nicola Moras — motivational speaker, author, and the pocket rocket behind Rockstar Success. In this show, we go deep (and sometimes loud) on what it really takes to show up, stand out, and create a life that makes people gasp — in the best way possible.

Expect real talk, quick hits of inspo, and no-fluff conversations that get straight to the point.

Whether you're booking a speaker who brings serious energy to the stage, or you're here to shake things up in your own world — you’re in the right place.

Plug in. Turn it up. Let’s create Rockstar Success, your way.

⚡ Business coach. Author. Professional BS-cutter.
Helping leaders and entrepreneurs unleash their voice, magnetise their message, and get radically visible—without selling their soul.
If you’re ready to rock the internet and attract Hot Coal Clients™? I’m your girl.
👉 www.nicolamoras.com.au

This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.

New tracks tagged #thoughtleadership