Discover how AI-driven customization enhances customer engagement and conversions for small to mid-sized businesses, featuring insights from expert Athena Todd.

In this enlightening episode of Talking with the Experts, host Rose Davidson engages with Athena Todd, a distinguished Cross-Cultural Branding Expert and AI Consultant, to explore the transformative impact of AI-driven customization on customer engagement and conversion rates for small to mid-sized businesses.

Athena begins by highlighting the growing market demand for personalized customer experiences and how AI technologies can meet these expectations. She discusses practical applications of AI, such as chatbots and personalized marketing, that enable businesses to deliver tailored interactions, thereby enhancing customer satisfaction and loyalty. By analysing customer data, AI allows businesses to anticipate needs and preferences, leading to more meaningful engagements.

A significant portion of the conversation focuses on the efficiency gains achieved through AI integration. Athena shares insights on how automating repetitive tasks and streamlining workflows can result in substantial time savings, citing examples where clients have reclaimed up to 60% of their time. This efficiency not only reduces operational costs but also enables business owners to focus on strategic growth initiatives.

Athena also addresses the accessibility of AI solutions for small to mid-sized businesses. She emphasizes that, contrary to common misconceptions, implementing AI does not require extensive resources. Many AI tools are designed to be user-friendly and scalable, making them suitable for businesses with limited budgets. Athena provides guidance on selecting the right AI applications that align with specific business objectives and how to integrate them seamlessly into existing operations.

⚙️ THREE KEY POINTS FROM THE INTERVIEW:

1.	Enhancing Customer Engagement through Personalization:
Utilizing AI technologies enables businesses to deliver personalized experiences, leading to increased customer satisfaction and loyalty.

2.	Achieving Operational Efficiency with AI Integration:
Automating routine tasks through AI streamlines workflows, allowing business owners to focus on strategic growth and innovation.

3.	Accessible AI Solutions for Small to Mid-Sized Businesses: 
User-friendly and scalable AI tools are available, enabling businesses with limited resources to implement effective AI-driven strategies.

✨ CONNECT WITH ATHENA:
Facebook: https://www.facebook.com/athena.todd88/
LinkedIn: https://www.linkedin.com/in/athenatodd/
Website: https://www.launchlabhub.com/home

📍 PROMOTION:
AI Automation Workflows Call Request:
https://calendly.com/aipoweredathenatodd/15min
▼ ▼

🛠 RECOMMENDED BUSINESS & PODCAST TOOLS
PodMatch
https://www.joinpodmatch.com/talkingwiththeexperts
TubeBuddy 
https://www.tubebuddy.com/pricing?a=RoseDavidsonDOESBiz

👩‍💻COURSES AND SOCIALS
○ Bio Link:
http://rosedavidson.bio.link/
○ Support Talking with the Experts:
https://buymeacoffee.com/rosesdavidson
○ Leave a Google Review:
https://g.page/r/CaXk7K3UlEhzEAg/review

👉 Rose Davidson is a podcast host, producer and coach who helps entrepreneurs, speakers, coaches, consultants, authors, and business owners navigate the process of starting their own shows through her signature OPAL system—Organise, Produce, Arrange, and Launch. 

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them—at no extra cost to you. I only recommend products I trust and believe will add value. Thank you for your support! 🎙️✨

#podcast #podcasting #podcastinterview #RoseDavidson #TalkingWithTheExperts #ExpertInterviews #BusinessGrowth #LeadershipInsights #EntrepreneurMindset #IndustryLeaders #ProfessionalDevelopment #SuccessStrategies #PodcastForEntrepreneurs #InnovationAndTrends

2025 EP585 AI-Driven Customer Engagement: Athena Todd on Boosting Conversions for SMBs

Discover how self-leadership and healthy habits can transform HR issues into opportunities for growth, featuring insights from health and leadership coach Suzanne Rath.

In this insightful episode of Talking with the Experts, host Rose Davidson engages in a compelling conversation with Suzanne Rath, a renowned health and leadership coach, about the profound connection between self-leadership, healthy habits, and the resolution of common HR challenges.

Suzanne begins by sharing her personal journey, highlighting how a life-altering cycling accident in 2013 became the catalyst for her mission to integrate physical and mental health solutions. This experience led her to establish Wellness Embodied, a multidisciplinary clinic in Cairns, designed to treat the whole person rather than just isolated symptoms.

Drawing from over two decades of experience, Suzanne emphasizes that many prevalent HR issues—such as employee disengagement and burnout—are often manifestations of underlying health problems. She advocates for a proactive approach, where fostering self-leadership and cultivating healthy habits among employees can lead to enhanced engagement and productivity. By empowering individuals to take charge of their well-being, organizations can create a more vibrant and resilient workforce.

Suzanne outlines practical strategies for leaders to implement within their teams. These include promoting regular physical activity, encouraging mindfulness practices, and facilitating open dialogues about health and well-being. She underscores the importance of leaders modelling these behaviours, as their actions set the tone for organizational culture. By prioritizing their own health, leaders not only improve their performance but also inspire their teams to follow suit.

⚙️ THREE KEY POINT FROM THE INTERVIEW:

1.	Self-Leadership as a Solution to HR Challenges:
Encouraging employees to take ownership of their health can mitigate issues like disengagement and burnout.

2.	The Role of Leaders in Modelling Healthy Behaviours:
Leaders who prioritize their well-being set a positive example, fostering a culture of health within their organizations.

3.	Economic Benefits of Health-Focused Workplace Initiatives:
Investing in employee health leads to reduced absenteeism and increased productivity, positively impacting the organization's financial health.

This episode offers valuable insights for leaders and organizations aiming to transform HR challenges into opportunities by prioritizing health and self-leadership.

✨ CONNECT WITH SUZANNE:
Facebook: https://www.facebook.com/profile.php?id=61563055677289
LinkedIn: https://www.linkedin.com/in/suzanne-rath-29545783
Website: https://www.suzannerath.com.au

📍 PROMOTION:
https://polished-silence-50534.myflodesk.com/thrive360
▼ ▼

🛠 RECOMMENDED BUSINESS & PODCAST TOOLS
PodMatch
https://www.joinpodmatch.com/talkingwiththeexperts
TubeBuddy 
https://www.tubebuddy.com/pricing?a=RoseDavidsonDOESBiz

👩‍💻COURSES AND SOCIALS
○ Bio Link:
http://rosedavidson.bio.link/
○ Support Talking with the Experts:
https://buymeacoffee.com/rosesdavidson
○ Leave a Google Review:
https://g.page/r/CaXk7K3UlEhzEAg/review

👉 Rose Davidson is a podcast host, producer and coach who helps entrepreneurs, speakers, coaches, consultants, authors, and business owners navigate the process of starting their own shows through her signature OPAL system—Organise, Produce, Arrange, and Launch. 

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them—at no extra cost to you. I only recommend products I trust and believe will add value. Thank you for your support! 🎙️✨

#podcast #podcasting #podcastinterview #RoseDavidson #TalkingWithTheExperts #ExpertInterviews #BusinessGrowth #LeadershipInsights #EntrepreneurMindset #IndustryLeaders #ProfessionalDevelopment #SuccessStrategies #PodcastForEntrepreneurs #InnovationAndTrends 

2025 EP586 Transforming HR Issues: Suzanne Rath on Self-Leadership and Healthy Habits

Discover how online courses can scale revenue and boost customer retention with Kaylea Van Arsdale. Learn expert strategies for business growth and client loyalty.

Want to scale your business and keep customers coming back? In this episode of Talking with the Experts, host Rose Davidson interviews Kaylea Van Arsdale, a business and life coach who helps entrepreneurs turn their expertise into profitable online courses.

Kaylea explains how online education is a game-changer for business growth. By creating structured learning experiences, entrepreneurs can generate recurring revenue, establish authority in their field, and nurture long-term customer relationships.

Key takeaways from this episode include:

✅ Scaling revenue with courses: Learn how to transform your expertise into a scalable, high-value product.
✅ Boosting customer retention: Discover how educational content increases engagement, trust, and loyalty.
✅ Creating a sustainable income stream: Understand why online courses offer long-term business success.

Kaylea brings over a decade of experience helping business owners double their revenue, build six- and seven-figure brands, and cultivate thriving communities. As the founder of Managed by Magic, she combines psychology, operations, and business strategy to guide entrepreneurs toward financial and personal freedom.

If you’re ready to increase your income while strengthening customer relationships, this episode is a must-listen!

🎧 Listen now and learn how to turn your expertise into a powerful business tool!

#TalkingwiththeExperts #RoseDavidson #OnlineCourses #ScalingRevenue #EntrepreneurSuccess #CustomerRetention #DigitalEducation

⚙️ THREE KEY POINTS FROM THE INTERVIEW:

1.	How to Scale Revenue with Online Courses – Discover why structured education is a powerful business model that drives recurring income and industry leadership.

2.	Boosting Customer Retention Through Education – Learn how providing valuable learning experiences builds trust, engagement, and long-term loyalty.

3.	Turning Expertise into a Sustainable Income Stream – Find out how to monetize your knowledge effectively while growing your impact as an entrepreneur.

🚀 learn expert course creation strategies that will take your business to the next level!

✨ CONNECT WITH KAYLEA:
Facebook: https://www.facebook.com/managedbymagic
LinkedIn: https://www.linkedin.com/in/kaylea-van-arsdale-ms-952a561a3/
Website: https://www.managedbymagic.com
Instagram: https://www.instagram.com/managedbymagickaylea/

📍 PROMOTION:
https://www.managedbymagic.com/consultation
▼ ▼

🛠 RECOMMENDED BUSINESS & PODCAST TOOLS
PodMatch
https://www.joinpodmatch.com/talkingwiththeexperts
TubeBuddy 
https://www.tubebuddy.com/pricing?a=RoseDavidsonDOESBiz

👩‍💻COURSES AND SOCIALS
○ Bio Link:
http://rosedavidson.bio.link/
○ Support Talking with the Experts:
https://buymeacoffee.com/rosesdavidson
○ Leave a Google Review:
https://g.page/r/CaXk7K3UlEhzEAg/review

👉 Rose Davidson is a podcast host, producer and coach who helps entrepreneurs, speakers, coaches, consultants, authors, and business owners navigate the process of starting their own shows through her signature OPAL system—Organise, Produce, Arrange, and Launch. 

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them—at no extra cost to you. I only recommend products I trust and believe will add value. Thank you for your support! 🎙️✨

#podcast #podcasting #podcastinterview #RoseDavidson #TalkingWithTheExperts #ExpertInterviews #BusinessGrowth #LeadershipInsights #EntrepreneurMindset #IndustryLeaders #ProfessionalDevelopment #SuccessStrategies #PodcastForEntrepreneurs #InnovationAndTrends 

2025 EP587 Scaling Revenue & Customer Loyalty with Online Courses

Learn how to 5X your revenue in 2025 with expert media strategies from Mitch Carson! Discover how to land TV and radio interviews and turn media exposure into profits.

Want to 5X your revenue in 2025? In this episode of Talking with the Experts, Rose Davidson speaks with Mitch Carson, a global media and branding expert, about how to leverage media exposure to establish credibility, attract more leads, and scale your business to new heights.

Mitch shares insider strategies on:

✔ How to land TV and radio interviews and position yourself as an expert
✔ The key to crafting a pitch that gets accepted by media bookers
✔ Turning media exposure into revenue growth through high-converting strategies

With over 30 years of experience, Mitch has helped thousands of speakers, authors, coaches, and business owners land prime media spots, boosting their authority and profitability. As a television host on NBC Channel 3 Las Vegas, a global speaker, and a former Home Shopping Network pitchman, Mitch knows what it takes to sell and position yourself as an industry leader.

His public relations and marketing expertise have made him a sought-after media consultant for businesses looking to gain instant credibility and increase their revenue.

If you're ready to use media to transform your brand and scale your business, this episode is a must-listen!

🎧 Tune in now and start leveraging the power of media for success!

#TalkingwiththeExperts #RoseDavidson #RevenueGrowth #MediaMarketing #ExpertBranding #PRStrategies

⚙️ THREE KEY POINT FROM THE INTERVIEW:

1.	How to Utilize Big Media for Business Growth – Learn the best strategies for landing TV and radio interviews to position yourself as an industry expert.

2.	How to Craft Winning Media Pitches – Discover how to communicate effectively so media bookers will accept your proposals and invite you on air.

3.	Turning Media Exposure into Profits – Find out how to convert your publicity into a steady lead flow and revenue-generating opportunities.

🔥 Don’t miss this expert conversation on making media work for you!

✨ CONNECT WITH MITCH:
Facebook: https://www.facebook.com/MitchCarsonOfficial
LinkedIn: https://www.linkedin.com/in/mitchcarsoninstantcelebrity/
Instagram: www.instagram.com/mitchcarsonofficial
Twitter: https://www.twitter.com/MCarsonOfficial
YouTube: https://www.youtube.com/@MitchCarsonOfficial
Pinterest: https://www.pinterest.com/mitchcarson
Website: https://www.mitchcarson.com

📍 PROMOTION:
30 minute media money roadmap call
https://www.mitchcarson.com
▼ ▼

🛠 RECOMMENDED BUSINESS & PODCAST TOOLS
PodMatch
https://www.joinpodmatch.com/talkingwiththeexperts
TubeBuddy 
https://www.tubebuddy.com/pricing?a=RoseDavidsonDOESBiz

👩‍💻COURSES AND SOCIALS
○ Bio Link:
http://rosedavidson.bio.link/
○ Support Talking with the Experts:
https://buymeacoffee.com/rosesdavidson
○ Leave a Google Review:
https://g.page/r/CaXk7K3UlEhzEAg/review

👉 Rose Davidson is a podcast host, producer and coach who helps entrepreneurs, speakers, coaches, consultants, authors, and business owners navigate the process of starting their own shows through her signature OPAL system—Organise, Produce, Arrange, and Launch. 

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them—at no extra cost to you. I only recommend products I trust and believe will add value. Thank you for your support! 🎙️✨

#podcast #podcasting #podcastinterview #RoseDavidson #TalkingWithTheExperts #ExpertInterviews #BusinessGrowth #LeadershipInsights #EntrepreneurMindset #IndustryLeaders #ProfessionalDevelopment #SuccessStrategies #PodcastForEntrepreneurs #InnovationAndTrends 


2025 EP588 5X Your Revenue in 2025 with Big Media Strategies

Chris Lautenslager shares how values-driven leadership, mentorship, and resilience fuel small business success. Learn key strategies for growth, leadership, and integrity.

Want to build a successful business while staying true to your values? In this episode of Talking with the Experts, host Rose Davidson sits down with Chris Lautenslager, a keynote speaker, author, and small business advocate, to discuss the power of values-driven leadership and personal resilience in business.

Chris shares insights from his own journey from Wall Street to wellness, revealing how overcoming adversity, addiction, and challenges helped him develop a values-based approach to business success. He discusses how mentorship and supportive relationships can accelerate business growth and how small business owners can build integrity-driven companies that thrive.

💡 Key takeaways from this episode:

✔ How to lead with integrity and align your business with core values
✔ The power of mentorship and community in business success
✔ How resilience and personal development drive long-term growth

As the founder of Get Looped, Chris specializes in helping entrepreneurs create sustainable businesses through values-based leadership and mentorship. Through coaching, bestselling books, and live seminars, he has helped countless business owners develop strategies for long-term success, financial stability, and personal fulfillment.

If you're looking for expert guidance on growing your business with purpose, this episode is a must-listen!

🎧 Tune in now to learn how to lead with values, resilience, and success!

#TalkingwiththeExperts #RoseDavidson #SmallBusinessSuccess #Entrepreneurship #Leadership #BusinessGrowth

⚙️ THREE KEY POINTS FROM THE INTERVIEW:

1.	The Power of Values-Driven Leadership – Learn how integrating core values into your business can lead to stronger relationships, trust, and long-term success.

2.	The Role of Mentorship in Business Growth – Discover how mentorship and support systems can accelerate personal and professional development.

3.	Overcoming Adversity for Success – Chris shares his personal journey from Wall Street to wellness, offering inspiration and practical strategies for resilience.

🔥 Don’t miss this expert conversation on business growth, leadership, and values-driven success!

✨ CONNECT WITH CHRIS:
Facebook: https://www.facebook.com/chris.lautenslager
LinkedIn: https://www.linkedin.com/in/chris-lautenslager/
Website: https://get-looped.com/
▼ ▼

🛠 RECOMMENDED BUSINESS & PODCAST TOOLS
PodMatch
https://www.joinpodmatch.com/talkingwiththeexperts
TubeBuddy 
https://www.tubebuddy.com/pricing?a=RoseDavidsonDOESBiz

👩‍💻COURSES AND SOCIALS
○ Bio Link:
http://rosedavidson.bio.link/
○ Support Talking with the Experts:
https://buymeacoffee.com/rosesdavidson
○ Leave a Google Review:
https://g.page/r/CaXk7K3UlEhzEAg/review

👉 Rose Davidson is a podcast host, producer and coach who helps entrepreneurs, speakers, coaches, consultants, authors, and business owners navigate the process of starting their own shows through her signature OPAL system—Organise, Produce, Arrange, and Launch. 

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them—at no extra cost to you. I only recommend products I trust and believe will add value. Thank you for your support! 🎙️✨

#podcast #podcasting #podcastinterview #RoseDavidson #TalkingWithTheExperts #ExpertInterviews #BusinessGrowth #LeadershipInsights #EntrepreneurMindset #IndustryLeaders #ProfessionalDevelopment #SuccessStrategies #PodcastForEntrepreneurs #InnovationAndTrends 

2025 EP589 Chris Lautenslager: Small Business Success with Values-Driven Leadership

Unlock the power of organic traffic! Shreya Banerjee & Paul Counts reveal SEO strategies to boost visibility, credibility, and conversions for long-term business success.

Want to drive more organic traffic and improve your SEO strategy? In this episode of Talking with the Experts, host Rose Davidson speaks with Shreya Banerjee & Paul Counts, Co-Founders of Marketing Counts, to discuss how businesses can increase online visibility and drive conversions through SEO mastery.

With years of experience advising Fortune 50 companies, influencers, and publicly traded organizations, Shreya and Paul share proven SEO strategies that work in today’s AI-driven digital landscape.

💡 Key takeaways from this episode:

✔ Understanding the E.E.A.T. SEO formula – Build Experience, Expertise, Authority, and Trust to enhance search rankings.
✔ Creating sustainable organic traffic – Learn how to develop content strategies that boost visibility and engagement.
✔ Optimizing business SEO efforts – Implement client-centric approaches, asset audits, and audience-driven marketing strategies.

Shreya, a Six Sigma Black Belt, integrates process-driven strategies into marketing, while Paul is an SEO expert specializing in authority-building techniques. Together, they created a marketing curriculum used in over 140 high schools and have educated countless entrepreneurs on scaling their business through digital marketing.

If you’re looking for high-impact SEO strategies that drive long-term traffic, credibility, and revenue, this episode is a must-watch!

🎧 Tune in now and learn how to optimize your business for organic success!

#TalkingwiththeExperts #RoseDavidson #SEO #OrganicTraffic #MarketingStrategies #ContentMarketing #SearchEngineOptimization

⚙️ THREE KEY POINTS FROM THE INTERVIEW:

1.	The E.E.A.T. Formula for SEO Success – Learn how to build Experience, Expertise, Authority, and Trust to improve your search rankings and credibility.

2.	How to Drive Sustainable Organic Traffic – Discover the best SEO strategies for businesses looking to increase visibility and attract long-term leads.

3.	Scaling Business Growth with SEO & Content Marketing – Understand how to implement SEO processes that convert and drive consistent business success.

🔥 Don’t miss this expert conversation on SEO, organic traffic, and digital marketing strategies!

✨ CONNECT WITH SHREYA AND PAUL:
Facebook (Shreya): https://www.facebook.com/ShreyaBanerjee17/
Facebook (Paul): https://www.facebook.com/paulcounts
LinkedIn (Shreya): https://www.linkedin.com/in/shreya-banerjee1/
LinkedIn (Paul): https://www.linkedin.com/in/paulcounts/
Website: https://www.marketingcounts.com
▼ ▼

🛠 RECOMMENDED BUSINESS & PODCAST TOOLS
PodMatch
https://www.joinpodmatch.com/talkingwiththeexperts
TubeBuddy 
https://www.tubebuddy.com/pricing?a=RoseDavidsonDOESBiz

👩‍💻COURSES AND SOCIALS
○ Bio Link:
http://rosedavidson.bio.link/
○ Support Talking with the Experts:
https://buymeacoffee.com/rosesdavidson
○ Leave a Google Review:
https://g.page/r/CaXk7K3UlEhzEAg/review

👉 Rose Davidson is a podcast host, producer and coach who helps entrepreneurs, speakers, coaches, consultants, authors, and business owners navigate the process of starting their own shows through her signature OPAL system—Organise, Produce, Arrange, and Launch. 

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them—at no extra cost to you. I only recommend products I trust and believe will add value. Thank you for your support! 🎙️✨

#podcast #podcasting #podcastinterview #RoseDavidson #TalkingWithTheExperts #ExpertInterviews #BusinessGrowth #LeadershipInsights #EntrepreneurMindset #IndustryLeaders #ProfessionalDevelopment #SuccessStrategies #PodcastForEntrepreneurs #InnovationAndTrends 

2025 EP590 Shreya Banerjee & Paul Counts: The Power of Organic Traffic & SEO Mastery

Talking with the Experts is a dynamic, award-nominated podcast hosted by Rose Davidson, launched in July 2020. With over 580 engaging episodes, the show explores a diverse range of topics featuring industry leaders, innovators, and thought leaders.

Ranked in the top 5% globally, Talking with the Experts has earned recognition in Australia and New Zealand, consistently landing in the top charts. Now, as a finalist in the prestigious BEAM 2025 Podcast Awards, the show continues to set the standard for insightful and thought-provoking conversations.

Each episode is designed to inform, inspire, and empower listeners by providing invaluable insights and expert advice. Join Rose Davidson as she delves into conversations that spark curiosity and foster a deeper understanding of the ever-evolving business world.

🎧 Tune in to discover, learn, and grow with Talking with the Experts.