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THE STORY OF ‘EAST SIDE STORY’

East Side Story has Tariq Gujjar aka TG King and Casim Mahmood coming together to create a unique blend of Blues and Punjabi folk. 

Tariq is a lawyer by profession. He is the vocalist for the band. His earthy vocals seeped in personality and the local expression give the band a sound that’s been around for ages and yet is completely new. 

Casim is an ad-man by day. After hours, he is a sculptor and an immensely talented self taught guitarist with roots in western classical, blues and rock. He is the lead guitarist as well as the harmonica player for the band.

TG King and Casim both appreciate that the Punjabi Folk and the Blues have a lot in common. In fact they are very much connected as music genres as both represent the words of the common man. 

With such similar vision on music they are able to compliment each other and mesh the Blues and Punjabi Folk with effortless ease to great effect. 


Since the year 2000, the name Crown Ruler has been synonymous with forward-thinking music in Australia and beyond. With a ubiquitous presence on the music landscape, Crown Ruler has played a dynamic and indispensable role championing the soulful underground.

Rooted in touring and events, the CR brand has expanded into a multi-faceted ecosystem of services and resources. We are a diverse, community-focused agency with an uncompromising ethos; that is to present niche music with integrity and care. We continue to support quality music, working with credible and unique artists from our own backyard and around the globe. Crown Ruler has built a reputation for standing at the forefront of both live and club environments, continually breaking new ground and executing moments the right way.

Today, Crown Ruler extends to an artist booking agency, a record label, a boutique store, a respected mix series, management, music consultancy and services, venue bookings, brand alignments and much more. Boasting decades of industry experience and an extensive network of relationships both nationally and internationally, the resume is built on facilitating deserving outcomes for our scene. We are music lovers first and foremost. Contextualizing how things fit and understanding the nuances in musical movements is important to us. Whether it's handling bespoke, custom audio systems, quibbling with deep record aficionados or simply relating to the identity and attitudes of our beloved artists and dancers alike, It's in these small details that define Crown Ruler and illustrate the reverence it holds within the music industry.
2020 marks Crown Ruler’s 20th anniversary. Two decades built on quality music and human connection. Our mantra is focused on treating our music scene with love and care. We will continue to do so for many years to come.

Not your average Texan

Youtube:: https://www.youtube.com/channel/UCkqKs6C-tFki8Z3GKj6H9Iw

Spotify::  https://open.spotify.com/artist/5di9wccLqteBYudO41x6Tb?si=7qlpz9FqQOalj76ZRJovjA

Big Crown Records is a Brooklyn based independent record label started in 2016 by Leon Michels & Danny Akalepse. Home of Lee Fields & The Expressions, Lady Wray, El Michels Affair, Bacao Rhythm & Steel Band, The Shacks, Paul & The Tall Trees, 79.5, Bobby Oroza, Brainstory, Okonkolo, and many more.

burleye A.k.A is following