It can feel tempting to avoid questioning a thought leader's vision when you're the professional executing on their value offering. But that fear of confrontation can lead to bigger problems if you don't discover what the thought leader actually needs from the get-go. 

Enter Bill Shander, information designer and author of "Stakeholder Whispering," a new book on how to work with stakeholders to uncover and deliver the products and services they actually need, not think they need.

On this episode of Everything Thought Leadership, Bill talks about the main ideas within the book: using the Socratic method to ask important questions and helping stakeholders truly understand the problems they're facing.

Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.


Music by AudioCoffee: https://www.audiocoffee.net/

ETL – Asking Stakeholders the Difficult Questions – Information Designer Bill Shander

I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership."

"Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you. 

Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel.