Valtech Café Season 2

It’s commonplace now for brands to talk about the combination of the physical and the digital - creating those borderless experiences that make interacting with a brand frictionless. But what if we could take that connected experience a few steps further, and send users right into the centre of a fully immersive, intelligent environment. The meeting of the physical works with augmented or virtual worlds within a single shared space. Enter the Metaverse, the latest offering on the tips of digital-industry tongues in this conversation with Lydia Livingston, Creative Director, Valtech and Sandro Tarchini, Finance Industry Lead, EMEA, Valtech

Transformation Stories: Fully Immersive Finance

80% of Scandinavians say that they like to use a condom when they have sex with someone new. Only 50% make it happen. That’s the very unique challenge that Anette Otterström, Communication & Brand Manager Nordic at RFSU AB and Frida Karlsson, Business Director at Valtech_Radon set out to remedy. In fact, they set out to close what would become known as the condom gap.

Together we’ll uncover the details of one of the most memorable pieces of marketing from the last couple of years.

Transformation Stories: Enabling Freedom

We often talk of the vital impact and importance of the customer experience within retail, but for luxury retail in particular, the customer experience is more complex. Steeped in heritage, it’s an industry that has historically relied on 1-1 relationships, first name terms and in-store sales. How then does the industry keep pace with the digital age – one in which consumer demands are forever changed. How can the experience extend beyond the purchase, and what does the future really look like for those luxury brands seeking relevancy with their changing target audience?

In this podcast, we’ll have front row seats to a conversation between 2 industry experts. Valtech’s EVP Retail, JC Hermann whose career has included roles such as EVP for Strategy and Digital Commerce at Tommy Hilfiger and Group Digital & e-Commerce director for European giant grocery retailer Carrefour. And Isabelle Aguerre, founder of Lux in Vivo, her consulting firm focused on client-centric, digital and sustainability transformations in the luxury industry. After a corporate career including roles as director of client strategy for Chanel, Director of Strategic Marketing and ecommerce for Balenciaga, and US director of strategic planning and CRM for Cartier.

Transformation Stories: Connecting with the Luxury Client

How do brands bridge business challenges with customer needs through tech and creativity? In this episode, our experts discuss what great brands are aspiring to do to conceive great shopping experiences. Shopping beyond buying, customer experience as the brand, and technology as an expression of imagination are the 3 key pillars explored by Daniel Grisgby, Creative Technologist, François Haguel, VP Consulting Services and Lina Zarate, Digital Strategist. 
Don’t miss this episode that also provides some insights into the latest tech and trends featured at NRF 2020 in New York, one of the largest retail conferences.

S2 E1: Reimagining shopping experiences

Designing at scale with different and always-changing resources can be complex to manage. Design systems allow brands to set a single source of truth in terms of design, helping lots of people from content creators to UX designers. What are the perks of creating a design system? How building a structure can help brands to be more creative?

In this episode, Roxana Brongo and Lina Zarate, respectively Creative Lead and Digital Strategist at Valtech Montreal, explore how design systems can help brands be more efficient and what it means for the future of technology.

S2 E2: Why Design Systems matter

In this episode, Olivier Bras, Director Agile Practices at Valtech, and Queeny Rajkowski, Head of Valtech Academy, explain what they have seen as positive and negative effects for agile teams of working together, apart. Using examples from Valtech, they illustrate how to boost employee happiness and team productivity. They explain how an increased usage of digital tools and creativity, supports working remotely successfully and how this crisis opens up new windows of opportunity. This episode provides you hands-on tips to remain successful now and in the unknown future.

S2 E3: The agile way of working in the low-touch economy

The convergence of technology, design and content. Valtech Café is a hub to share knowledge, explore new industry concepts, to guide and define best practices.
Learn more on www.valtech.com

Valtech Café nous permet de partager des connaissances, d'explorer de nouveaux concepts de l'industrie pour guider et définir les bonnes pratiques.