With the widespread use of email, social media and other instant forms of communication, it’s easy for the day to quickly get away from us. Often, it seems like our typical 9-to-5 workday is constantly interrupted by urgent emails, phone calls and meetings, leaving us little time to work on important, long-term projects.

The Early Morning Habits Of Highly Effective People

I would not say it’s hard to stay within the guidelines, but for anyone who is somewhat new to Facebook, it can definitely be a bit frustrating, and you’re just going to have to think of ways to work around it. All in all, the guidelines really are not anything to worry about in the long-term. Once you learn more about the guidelines and how they apply to different types of businesses, you’ll be well on your way to mastering Facebook advertising.

http://viralsolutions.net/mastering-facebook-advertising-guidelines-10-reasons-your-ad-on-facebook-got-rejected-or-your-account-banned/

learn more

Mastering Facebook Advertising Guidelines

Marketing strategy must supercede marketing tactics. Marketing strategy does not need to be complicated. Marketing tactics without marketing strategy is the noise before defeat!

https://viralsolutions.net/marketing-tactics-without-strategy-noise-defeat/

Marketing Tactics without Strategy An excuse for bad marketing | Episode #452

Your brand is speaking even if you haven’t said a word. Do you know what it’s saying? It’s telling a story of who you are and what you stand for. This brand perception could be good—or it could be detrimental. It depends on what the story is.

The good news is that you can control this brand perception. The bad news is that if you do not have a brand story, you’re not controlling anything (regardless of how many product images you post on Instagram). 

Furthermore, without a brand story, you will miss out on connecting with the people who can align with your brand’s purpose and mission and become loyal ambassadors. These people will be able to tell the story of your brand better than you ever could, resulting in automatic word-of-mouth marketing and increased revenue. 

Today’s consumers aren’t just buying your products. They’re buying your brand and what you represent (your story). The key lies in building a brand story—one that your customers will never want to put down.

What Is Your Brand Story and Why Do You Need One?

Building a Brand Story: How to Do It Right

Safeguarding Your Business 101 – Facebook Live for May 11th, 2020

Categories of Safeguarding to consider:
1.	Cash Flow and Profitability
2.	Organizational Culture and Employees
3.	Asset and Liabilities
4.	Information, Data, Network
5.	Structure

John Rodriguez PostCovid19 New Economy

In this episode, we talk to Selah Hirsch from Pipelime about donor development.

Selah Hirsch from Pipelime: Donor Development

Want to be sure your IT company starts the new year off strong? Discover the 2021 technology trends that are shaping the market now and will continue to do so.   

Although the world is slowly becoming more stable, the events of 2020 will no doubt have a lasting impact. The economy never forgets its wounds. And as a result, businesses fear the challenges ahead, wondering how to accommodate and serve their customers who look entirely different than they did before the pandemic. 

Going backward is not an option, unfortunately, especially in the fast-moving IT industry. This “new normal” has forced the technology industry to morph into something a little different than it has known before. If you’re part of an IT company weathering this storm, creativity and optimism will be necessary to stay on top of the shifting market so you can continue to serve clients in their time of need.

So, how can IT companies survive and thrive in 2021 and beyond? 

Let’s talk about the 2021 technology trends that can help you beat the odds and continue to grow in the coming months and years…

2021 Technology Trends: What IT Companies Should Keep in Mind

The chaos of 2020 has largely been left behind, and now you need to strategize about the new year. Although 2020 was not a typical year, it provided us with some information that will help inform this year’s decisions. Probably the greatest lesson was how the influence of social media has increased during the pandemic. Developing a social media strategy has changed as the audience has increased and, as always in business, you need to adapt or risk falling behind your competitors.

Social media marketing requires a new, more agile outlook to work effectively. The landscape of social media is ever shifting, and marketers must shift with current trends to stay relevant. But although the medium has changed, the questions that drive a marketing strategy have not.

For example… 

How do you keep your target demographic engaged in your product? 
How do you market appropriate content in such a polarized political climate? 
How you answer these questions will greatly influence how successful you’ll be.

Social media is the new marketing frontier. Half of the world’s population is on social media, so you need to work on developing a social media strategy that gives you an advantage over your competitors. Social media can be used not just for marketing but for attracting new customers, creating brand awareness, and increasing sales. However, developing the right social media strategy can be tough without guidelines to help you navigate the waters.

5 Tips for Developing a Social Media Strategy in 2021

Apple has started rolling out iOS user privacy changes that will affect how advertisers and businesses get and process conversion events data. Advertisers expect to face several challenges regarding monitoring consumer data, targeting, optimization, attribution, third-party placements, and app installs.

The full impact of these changes has yet to come to light. However, it helps to know what to expect and how to navigate around them.

If you target, report, and optimize ads using Facebook business tools, you need to read this article.

What Are the Changes?

How to Prepare for the iOS Privacy Update: Verify Domain on Facebook and More

Customers are at the heart of any business because without them, a business cannot prosper. After struggling to find customers comes the challenging part, keeping them. Maintaining a strong relationship with customers increasingly becomes the cornerstone of any business looking to stand apart from the crowd. Providing a great customer experience helps you attract more leads and convert them into customers. Happy clients willingly refer you to other customers, which improves your brand and revenue stream—this is the importance of CRM.

Creating a satisfied and consistent customer base is the goal of any Customer Relationship Management strategy (CRM). Several CRM platforms and techniques have been designed to help with structure and organization, as far as customer relationships are concerned. Whatever the size of your enterprise, it is essential to improve your CRM strategy continually. One way to achieve progress is to incorporate trends into your CRM strategy.

The Importance of CRM: Trends That Can Help You Improve Customer Experience

If you own a business, you probably want to produce content that engages your customers and improves your on-page conversion rates. Creating content (and creating a content marketing calendar) is an effective way to improve your organic reach online. It helps you to reach new customers and improve your conversion rates.

A content marketing calendar can help you track the content you produce. Data-driven content calendars can even help businesses gain higher conversion and online sales.

In this guide, you’ll learn how to use data to strengthen your content marketing calendar.

What’s the Difference Between a Content Marketing Calendar and Editorial Calendar?
Some professionals use the terms content marketing calendar and editorial calendar interchangeably, but there are slight differences between the two concepts.

A content marketing calendar is a tool that tracks each piece of content you produce for different platforms. It displays the articles you create and publish for a specific day or week. This calendar may also include published lists, issues, and dates. It controls all content that appears on different platforms.

An editorial calendar is a high-level marketing plan that focuses on large-scale content. It provides a monthly or yearly view of planned content. This calendar highlights general themes rather than specific details. Additionally, it may overview themes, plans, and opportunities.

Sales teams use editorial calendars to tell advertisers about upcoming issues, publications, and book advertisements.

If possible, integrate your content marketing and editorial calendars with your marketing plan. It will help you get the highest investment on your return.

7 Powerful Tips for Creating a Content Marketing Calendar Based on Data

We help grow leads and sales using PROVEN strategies and marketing automation -- so business can be FUN again. Request your free consultation today.

How to Prepare for the iOS Privacy Update: Verify Domain on Facebook and More

Viral Solutions - Your Chief Marketing Officer

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