Locally grown label and collective with core focus on electronic music since 2016, based in Malmö, Sweden

@hultgren-norm
@andreas-biro
@msfrm
@flurtatious

create ur own norms 
support ur locals

Anetha is a French artist, DJ, producer, label manager, talent agency co-founder and a trained architect.

Transmitting the glossy textures of techno, trance and experimental music, Anetha whips up bouncy basslines, stomping kickdrums, glorious melodies and a sprinkling of melancholic motifs, sharing her sound in seminal clubs and legendary festivals worldwide. From the industrial setting of Berghain, the sleek surroundings of Hï Ibiza, the dome of Gashouder and the open-air haze of Stone Techno, Anetha has garnered a loyal audience across the Americas, Europe, Australasia and beyond. Delivering lush and luminous productions and DJ sets, the Bordeaux-based artist works with attention to detail, creative construction, and nimble mixing — as one would expect from an artist with an architectural background.

2024 marks the release of Anetha's long-awaited album on Mama told ya. The ten-track LP honours her ephemeral taste in electronic music, welding a palette of post-club, techno, trance, experimental, nu-wave, rave, and DnB, and features Anetha's own voice, literally and figuratively. The album tells the story of Anetha's trajectory so far and explores ecological awareness, femininity, toxic masculinity and unwarranted opinions in the music industry. In true Anetha style, she conveys these themes with playfulness and a touch of irony across the album.

Several releases colour Anetha's discography, from her debut EP 'Ophiuchus' on Berlin-based label Work Them in 2015 and a myriad of EPs, singles and remixes on imprints like Anagram and OAKS and her own label, Mama told ya.

Launched in 2019 and co-founded by Anetha and her skilled, close-knit team of friends and family, Mama told ya platforms rising stars and encourages them to express themselves through music, no matter the stage of their journey. Limited edition and earth-friendly merch, including clothing and fragrance, extends the realm of Mama told ya alongside label showcases.

And then, there's Fané.e. It's a new label from Anetha and the MTY family. Every release follows a seasonal schedule, where tracks will be available to download and stream for a finite period until blossoming once more the following season. The label aims to share high-quality, genre-fluid productions without the restrictions of a vinyl-led imprint and to cultivate a more environmentally friendly way to consume music. 

In 2020, Anetha launched the talent agency Mama loves ya to nurture emerging artists worldwide. When it comes to sustainability, the agency walks the walk. Mama loves ya works with the carbon management project Greenly, helping offset, reduce and compensate for its carbon footprint and decrease CO2 emissions. Actions include implementing eco-riders and operating an open calendar on the MLY website, showing promoters where and when each artist is due to play, thus reducing travel distance between bookings.

Born in Bordeaux to nu-wave and electroclash-inclined parents, Anetha moved to London and then Paris, where she studied and graduated in architecture. There, she co-founded the label and party series Blocaus in 2012, honing her skill as a DJ and shaping her profile on the Parisian scene for the guts of ten years.

Now, Anetha has evolved into a fully established and globally recognised artist, blurring the lines between art, music and fashion through her artistry and relationships with fashion designers Marine Serre and Rombaut. If anyone can balance the tasks of touring, producing, and co-managing two record labels and a talent agency with poise, it's Anetha. 

Booking: joy@mamalovesya.co
Management: jules@mamalovesya.co

Transitioning to; @norm_malmo
Transitioning to; @norm_malmo
Transitioning to; @norm_malmo

Indipendent music platform and label based in Malmö, Swe - 
Electronic music is our main focus // 
Support your locals, tune in to our podcast //

Norm was founded in 2016 and was created as a platform dedicated to enthusiasts from way back to newcomers that inspire us in diffrent ways. 

- Contact - normmusic.malmo@gmail.com

MSFRM
HULTGREN 
ANDREAS BIRO 
FLIRTATIOUS 

@@ Create ur own norms

NORM004 Digital: https://normmusik.bandcamp.com/album/norm004-sparkly-pony-barcelona
NORM003 Digital: https://normmusik.bandcamp.com/album/norm003-sparkly-pony-cry-club
NORM002 Vinyl & Digital: https://normmusik.bandcamp.com/album/norm002-tunnelseende-ep
NORM001 Digital: https://normmusik.bandcamp.com/album/norm001-indiskt-p-t-get-ep

BCCO × SoundCloud New Faces Season 5

We are super happy to announce the 30 finalists in BCCO x SoundCloud New Faces Season 5. 

These 30 amazing artists were selected from 1237 applications from 276 cities and 60 countries. They represent the best new talent in our industry making incredible music from first class selection whist investing their time in their own career and in the scene they are part of.

Every weekend we will share the mixes from two new artists and you can read their story in full at https://bcco.berlin/blogs/bcco-soundcloud-new-faces

Aliases: Raj Shindi / Raj el Rey / Shin Di

Bookings/Info/Requests: mail@rajelrey.com

Demos for @minimal-with-love: raj@minimalwithlove.com
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One foot in dubby, stripped back, Malmö-influenced minimal house, the other in percussive, melodic, Nairobi-influenced deep house. That’s the best way to describe Raj el Rey’s music and DJ sets - with his personal journey and influences from his two hometowns shining through all the way.

Having made his debut in Nairobi's burgeoning electronic music scene in late 2010, Raj soon became known for his unrelenting groovy selections - playing everything from deep and afro house, to minimal and techno, continually refining his style while maintaining a keen appreciation for lesser-known underground sounds. 

Now based in Malmö, Raj continues to make and play music that blends elements from house, dub, disco and techno, applying his experience as a selector and appreciator of electronic music into crafting sounds that reflect his different influences and background.

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Discography:

2025
∙ Shin Di - Pyra - Self Released

2024
∙ Raj el Rey - Lenana (BB008) - Box Box Records
∙ Louie Vega - How He Works (Raj el Rey Remix) - Deep House Sweden Free DL

2023
∙ Raj el Rey - Hope For A Better Day (HMWL062) - House Music With Love
∙ Urmet K, Idd Aziz - Ni Wewe (Raj el Rey Remix) (HMWL050) - House Music With Love
∙ Raj el Rey - Öresund Sunset (Dat Schaub Deep Dub Remix) (GRND027) - Groundid Music
∙ Foudeqush, Ludwig Göransson - Con La Brisa (Raj el Rey Remix)- House Music With Love Free DL
∙ Raj el Rey - Sina's Song (Original) - Deep House Sweden Free DL

2022
∙ Raj el Rey - Stories of the Sun EP (GRND026) - Groundid Music
∙ DJ Seinfeld - Home Calling (Raj el Rey Remix) - Deep House Sweden Free DL

2021
∙ Raj el Rey - Dove Tales (GRNDVA004 - Sound Selections) - Groundid Music

Diynamic has constantly been an underground electronic music label on the rise. The motto: Do It Yourself. Founded in 2006 by Solomun and Adriano Trolio in Hamburg, nowadays undeniably amongst the hottest imprints worldwide: Diynamic Showcase events all around the globe, Diynamic Festivals in Amsterdam, Berlin and Brazil, two own weekly residencies on Ibiza including the infamous “Solomun +1” events at legendary night club Pacha and the Diynamic Outdoor event series as well as own stages at major music festivals everywhere. 

DEMOS:
We don't accept any music via Soundcloud or Facebook, but you can send a 320 kbits MP3 via email. Send promos to solomunpromo@diynamic.com and demos to solomundemo@diynamic.com. All submissions will be listened to and if we are interested, we will get back! Please allow some time though, because, as you can imagine, there are very many people sending in music.

Follow me on Instagram to stay informed about new releases and shows.

TiM TASTE is a driving minimal techno producer and DJ, as well as the founder of Subios Records. With his signature sound of pulsating rhythms and hypnotic soundscapes, he has gained recognition in the techno scene. His unique approach to minimalism in music creates a captivating and immersive experience on the dance floor.

Contact:
timtaste.music ( at ) gmail (dot) com

Booking:
steven ( at ) livefromoon (dot) com

SHDW, hailing from Stuttgart, founded Mutual Rytm in 2022, shaping a musical journey of his own.

Booking (worldwide): tim@outlined-am.com
Contact: marco@mutual-rytm.com

Rave label from France by https://soundcloud.com/scale_9

Demos / Premieres : dur.demos@gmail.com
Colabs / Events : durlabel.pro@gmail.com

We do not take Podcasts demos and pure 2025 Hard Techno songs

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