This podcast introduces "Formula-G: Scale Your Startup to a Growth Machine," a book written by Ajayya Kumar, M. H. Abou-Zaki (MAZ), and Priya M. Nair. The book aims to guide entrepreneurs, particularly those from small and medium-sized businesses (SMEs), on their journey from startup to billion-dollar companies. The authors, drawing upon their combined experience in entrepreneurship and mentoring, offer a practical framework for growth, including essential philosophies, actionable tools, and real-world examples. They emphasize that "Formula-G" is not a quick fix but a comprehensive approach that empowers entrepreneurs with the necessary knowledge and skills to build sustainable success. The book also serves as a bridge between theoretical business education and the practical realities of the business world.

Intro to FORMULA-G, amazon best seller for Startups and SMEs

This is a deep dive series based on the Amazon Best Seller - Formula-G. Written by Ajay, Maz and Priya, Formula-G is a starter kit for startups. A handbook outlining the philosophies, principles, approaches, and processes to get entrepreneurs started on their entrepreneurial journey.
This book, with practical examples from the industry and
toolkits to implement the principles, serves as a bridge
between an MBA course and the industry.