Welcome to the first episode of The Truly Social Podcast! In this week's episode, we (Tara Hunt + Carlos Pacheco) discuss the issues revolving basing marketing and advertising results sorely on online metrics.&nbsp; The podcast discussion stems from 'Metrics are a Lie' video on the Truly Social YouTube channel. Looking at online numbers alone can be deceiving, even with sophisticated targeting,&nbsp;we're seeing traffic coming to our clients' social accounts from places they shouldn't. A brand's overall advertising results have many layers and shouldn't be based on one platform or medium. Other insights such as content and offline tactics need to be part of better understand&nbsp;the customer's journey Make sure to listen until the end to hear about our Truly Social Heroes.&nbsp; This week's Truly Social Heroes:&nbsp;  Ask A Ninja - https://youtube.com/digitalfilmmaker JeffHK - https://www.youtube.com/JeffHK  Follow Truly Social:  YouTube: https://youtube.com/tarahunt Twitter: https://twitter.com/trulysocial Website: https://trulysocial.ca Your Daily Distraction:&nbsp;http://trulysoci.al/Newsletter  Follow us on:  Twitter:  Tara: https://twitter.com/missrogue Carlos: https://twitter.com/carlospache_co    &nbsp;

Can You Trust Online Metrics?

On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) talk about how the agency model is broken which is strange since Truly Social Inc is an agency! The tense client-agency relationships, the awful RFP process that burns out employees and ensures shot-in-the-dark "strategies", and the damaging lack of continuity caused by campaign-based thinking and warring agencies are just some of the things that make #agencylife not that great. No agency is perfect but we're trying to do things differently by opening lines of communication with clients to make sure they learn as we work and build a trusting relationship with them.&nbsp; The podcast discussion stems from Tara's video Why The Agency Model in broken on the Truly Social YouTube Channel.&nbsp; Make sure to listen until the end to hear about our Truly Social Heroes.&nbsp; This week's Truly Social Heroes:&nbsp;  Carlos' choice: YouTuber Elle Mills - https://youtube.com/ElleOfTheMills Tara's choice: Australian comedian Estelle Barber - https://instagram.com/celestebarber  Follow Truly Social:  YouTube:&nbsp;https://youtube.com/tarahunt Twitter:&nbsp;https://twitter.com/trulysocial Website:&nbsp;https://trulysocial.ca Your Daily Distraction:&nbsp;http://trulysoci.al/Newsletter  Follow us on:  Twitter:  Tara:&nbsp;https://twitter.com/missrogue Carlos:&nbsp;https://twitter.com/carlospache_co

Why The Agency Model Is Broken

CanCon interviews BuzzFeed fake news expert Craig Silverman, and Pando Media founder and CEO Sarah Lacy, at True North 2018.

Canadian Content music clip (under fair dealing): "O Canada" by Calixa Lavallée (English words by Robert Stanley Weir)
Ad music: "Dreams" by Joakim Karud

CanCon Podcast Ep. 118: BuzzFeed's Craig Silverman and Pando's Sarah Lacy at True North

For more information, visit: https://www.voschoolpodcast.com

This weeks VO School Podcast doesn’t contain a lot of VO chat, but we do discuss something that affects all voiceover actors - the future of advertising!

In the week that SAG-AFTRA presents it’s new look commercial contract it seems fitting that we discuss modern marketing methods and how this will affect voice actors.

The title of this weeks episode is ‘Marketing in the Social Era’, which is lovingly stolen from the website of ‘Truly’ a company who’s goal is to deliver Insights-driven strategies for the digital era. Truly CEO Tara Hunt  and COO Carlos Pacheco join me on the podcast!

Tara Hunt has over 19 years experience in market research and strategy on both client and agency side. She is an author of one of the first books published internationally on how the social web is changing marketing [The Whuffie Factor: 2009]. She’s been quoted in dozens books and articles, spoken at over 150 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.

Carlos Pacheco has over 17 years experience in marketing optimization, audience development, and paid media strategy. He spent the first 13 years of his career on the agency side at Cossette and Touché! Media working on national brand campaigns.

Episode 43 -  Marketing In The Social Era

Welcome to the Anatomy of a Strategy podcast, recorded in the booming metropolis of Toronto, Ontario, Canada - home of Drake, Margaret Atwood, and crippling self-doubt. 

From community to content, influencers to interest graphs, metrics to memes, and everything in between, we’re on a mission to get social back on track. Hosted by Tara Hunt and Carlos Pacheco who both have been working in marketing and social for over 18 years (LONG before YouTube even existed...or Facebook...or pretty much anything you love today). 

Anatomy of a Strategy podcast is produced by Truly Inc. in downtown Toronto and come out weekly'ish.

Can You Trust Online Metrics?

Anatomy of a Strategy podcast

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