Name: Why Culture Beats Talent in Marketing Leadership | Growth League Podcast ft. Mac Christian by Growth League Podcast
Duration: 36 min 17 s
Description: Let's discuss the power of scrappy, high-impact marketing teams. Mac shares how he transformed a bloated marketing budget into a lean, high-performing in-house team, built a culture of fearless execution, and aligned marketing and sales to drive real business impact.

Let's discuss the power of scrappy, high-impact marketing teams. Mac shares how he transformed a bloated marketing budget into a lean, high-performing in-house team, built a culture of fearless execution, and aligned marketing and sales to drive real business impact. 

Why Culture Beats Talent in Marketing Leadership | Growth League Podcast ft. Mac Christian

Bernadette talks about how Osmow's further prioritizes high-impact tasks and how she balances immediate results with long-term goals. She further emphasizes the importance of listening to both customer and team member ideas, while balancing these with the company’s overall strategy.

The Power of Listening to Customers | Growth League Podcast ft. Bernadette Farag, CMO at Osmow's

Sam dives into her journey from big tech to the startup world and shares invaluable insights on how to create a marketing culture where innovation thrives. Whether you’re a marketing leader, manager, or just starting out, Sam’s advice will inspire you to rethink how you lead and grow teams for long-term success.

Tear Up the Playbook: Leading Marketing Differently | Growth League ft. Sam Bergin, CMO at Center

Kim shares valuable insights into managing multiple restaurant brands with a lean marketing team, staying steady under pressure, and successfully balancing both strategy and execution. She explains how she creates impactful marketing campaigns while juggling the unique needs of each restaurant brand under her care.

The Grind of One-Person Marketing | Growth League Podcast ft. Kim Zicopula, Director of Marketing

Kelsey shares her unique journey from hospitality to leading marketing efforts in a rapidly growing tech company. We explore the strategies that have helped Marqii build a consistent, powerful brand, from aligning sales and marketing teams to scaling marketing efforts without losing touch with their target audience.

Grow Marketing with Intention | Growth League Podcast ft. Kelsey Verdier, VP of Marketing at Marqii

Elizabeth discusses the balance between creativity and consistency, the challenges of maintaining a strong brand identity across multiple locations, and her role in steering Mellow Mushroom through significant changes

Mastering Brand Evolution | Growth League Podcast ft. Elizabeth Brasch, EVP of Marketing at Mellow Mushroom

Shereen takes us through her journey at Sambazon, where she has been a driving force in transitioning the brand from a CPG-focused model to expanding its presence in physical stores and franchises. From managing limited marketing budgets to overseeing an in-house marketing team, Shereen shares her insights on scaling a brand while staying authentic to its core values.

Shiny Objects or Brand Success? | Growth League Podcast ft. Shereen Elsammaa, VP of Mktg at Sambazon

Janelle opens up about the challenges of transitioning from a solo marketer to managing a team, including the art of delegation, nurturing team trust, and learning to lead with empathy and self-awareness. She also offers a candid look at balancing personal tragedy with professional accountability, illustrating the importance of work-life integration over work-life balance.

Owning Strengths & Gaps As A Leader | Growth League Podcast ft. Janelle Brenner, Director of Marketing & Communications at Maclab Development Group

Discover how Rob’s foundational beliefs in human connection, emotional marketing, and customer experience have shaped his approach to scaling businesses. Learn about his insights from his Disney mentorship, the challenges of scaling a brand while staying connected with customers, and why he believes that the key to success lies in understanding people’s emotions, not just selling products.

Connecting Dots That Drive Success | Growth League Podcast ft. Rob Ell, Dir. of Marketing, Freshslice Pizza

Jenna opens up about how her experiences, from Disney's magic to the grit of scaling a brand from the ground up, have shaped her approach to marketing. She discusses the importance of relationship-building, storytelling, and the balance of personal growth with professional ambition. Jenna also dives into the challenges and rewards of leading a lean marketing team, navigating franchise relationships, and making a lasting impact on the company’s culture and legacy.

From Blank Canvas to Masterpiece | Growth League Podcast ft Jenna Law, Sr Director Marketing & Comms

We want to know when, how and why our guest small business owners experienced growth and scale. Regardless of how that growth was initiated, we are interested to hear about how it happened, what they did to handle it and their tips and tricks for re-creating it based on experience.

We also key in on stories about Team Leadership and Personal High Performance Habits. We want to hear about both, based on our guest's experience because oftentimes success here serves as the foundation for business growth.

Why Culture Beats Talent in Marketing Leadership | Growth League Podcast ft. Mac Christian

Growth League Podcast

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