Name: Simon Daniels talks Data Driven Marketing and the use of Automation Software Tools by Through the Line with Andy Bargery
Duration: 22 min 20 s
Description: We spoke to Simon Daniels about the importance of; people, strategy and planning when deciding on a CRM and automation platform.

We spoke to Simon Daniels about the importance of; people, strategy and planning when deciding on a CRM and automation platform. 

Simon Daniels talks Data Driven Marketing and the use of Automation Software Tools

Mev Bertrand, Head of Research at market research agency Neuro Insight, explores how using a neuroscience research technique called Steady State Topography has helped brands such as Birds Eye to achieve significant gains in advertising performance. Mev also spoke at the recent Techmap meetup in London on the same topic and you can see her presentation at https://youtu.be/sJe2kan0hXA. You can find the research Mev mentions at www.neuro-insight.com. 

Mev Bertrand Explores Improving Ad Performance using Consumer Neuroscience

In this episode of the Techmap podcast, I talk with Touf Ali of Fourth Floor Creative. An experienced and gifted filmmaker, Touf uses his production skills to make content for brands on a daily basis. He has a special expertise in social video that he built by creating YouTube channels for the BBC, KSi and Endemol. In this interview, Touf explains some of the important aspects to great video production, starting with understanding your audience and getting a great brief together as part of an effective pre-production process. We talk through different video platforms and how digital video has changed over the last decade. 

Some of the great YouTube channel's Touf mentions in the show are:
https://www.youtube.com/user/ERB
https://www.youtube.com/channel/UCbvIIQc5Jo9-jIXnkPe03oA
https://www.youtube.com/channel/UCVk6LHxQ4TnHySEd0e6143g
https://www.youtube.com/channel/UCLXo7UDZvByw2ixzpQCufnA
https://www.youtube.com/channel/UC0p5jTq6Xx_DosDFxVXnWaQ

If you want to get hold of Touf, you can find him here:
https://twitter.com/Hellotouf
https://www.linkedin.com/in/toufique-ali-80814518/
https://www.instagram.com/turtlebone/

Fourth Floor Creative:
https://www.fourthfloorcreative.co/

Techmap

Producing Impactful Social Video with Touf Ali

A critical part of working in agency land is business development. For whatever reason, most agencies are always on the hunt for new business; it's like being on a treadmill that never stops. But just like the plumber who's toilet doesn't flush, most marketing agencies are lousy at marketing themselves. 

It's not that we don't know how...or is it? 

In this episode of the podcast, I interview the formidable Katy Howell from leading social media agency, Immediate Future. Katy's a true professional, and it was great fun talking with her as we explored business cycles, the impact of Brexit and uncertainty in the market, JVs/partnerships and so much more.  

If you want to learn about best practice when it comes to agency business development, how to build client relationships and what it takes to grow an agency from someone with 30 years agency experience under her belt, well then you're in the right place.

Through the Line

Growing Agencies with Katy Howell

Through the Line with Andy Bargery features interviews with leading marketing and agency professionals. Each episode aims to explore a topic related to marketing and communications performance, or the business of marketing i.e. running agencies. Through the Line is brought to you by Agency Squared. 

Find out more about through the Line and Agency Squared at: www.agencysquared.co.uk/thinking.

Through the Line was formerly known as Techmap: Digital Marketing Podcast. However, as the topics of conversation on the podcast evolved, so did the name and branding.

Simon Daniels talks Data Driven Marketing and the use of Automation Software Tools

Through the Line with Andy Bargery

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