Rob and Nancy bring you into their lives because it's something you didn't realize you needed to do.

Rob and Nancy Show - Pilot Episode: The BedRoom

In this episode Ali Swerdlow and Kerel Cooper are joined by Valeria Chisca, Senior Manager of Customer Revenue at Rue La La, to discuss the role of email as it pertains to online retailers.

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Episode 8: Email Marketing Strategy for Online Retailers

Today we are delving into the world of Product Marketing, and I’m delighted to say we’re joined by Jessica Webb, who is Product Marketing Manager at everyone’s favourite collaboration platform, Trello.
 
Since moving to Trello, Jessica has worked in content marketing and she’s now driving the growth of Trello’s products in a role that connects the dots between their marketing, sales, product and growth teams.
 
In this episode we explore the topic of Product Marketing to understand its role, its purpose, and how it differs from other forms of marketing, and Jessica also gives us a peek inside how Trello does product marketing including:
 
- The differences in product marketing when targeting new customers versus existing customers
- How to measures the success of product marketing
- How Trello’s marketing, sales, growth and product teams collaborate when it comes to product marketing
- How Trello’s product marketing team work together as a fully remote team distributed across the globe
- How Trello communicates its product messaging and value proposition alongside how they localise it for different regions and markets around the world
- Common mistakes product marketers tend to make alongside the keys to success when it comes to product marketing

Trello >> trello.com
Jessica's headline experiment >> https://blog.hubspot.com/marketing/best-growth-hacking-experiments
Follow Jessica on Twitter >> twitter.com/jessicawebbica

The Growth Hub >> www.advanceb2b.com/thegrowthhub
Advance B2B >> www.advanceb2b.com
The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Edward on Twitter >> twitter.com/NordicEdward

Jessica Webb - Product Marketing at Trello - How We Do Product Marketing At Trello

In this episode we talk to Stephanie Layser, Vice President of Advertising Technology & Operations at News Corp. Listen in to Stephanie tell her story of
how she got into digital advertising, why building relationships is so important and the honest conversation we have about being self-aware.

Minority Report Ep1 - Stephanie Layser

In this episode we talk to Ashley McGee, Senior Director Strategic Partnerships at TRONC (formerly Tribune Publishing). Listen in to Ashley tell her story of balancing digital advertising during the day, crisis counselor at night as well as being a great mom.

Minority Report Ep2 - Ashley McGee

In this episode we talk to Dennis Colon, VP of Ad Operations and Strategy at CBS Interactive. Listen to Dennis tell his story of what inspires him, how he overcomes challenges to lead by example and why being a mentor is so important to him.

Minority Report Ep3 - Dennis Colon

In this episode we talk to industry veteran and consultant Rich Sobel. Listen to Rich tell his story of being openly gay in AdTech, the challenges he faced in the social atmosphere of the industry and how he's overcome those challenges. Rich also discusses how his love for change and evolution has lead him on a very interesting career journey. We hope you enjoy this conversation as much as Kerel and Erik did.

Minority Report Ep4 - Rich Sobel

In this episode we talk with Heather Carver, SVP Seller Accounts at Rubicon Project. Listen to Heather tell her story of how she first got into AdTech, challenges of moving from an individual contributor to team leadership role, how she manages work-life balance and much more.

Minority Report Ep6 - Heather Carver

As the podcast comes off a bit of a hiatus, Kerel Cooper interviews Erik Requidan in this episode. Erik is Vice President of Sales and Programmatic Strategy at Intermarkets, Inc. as well as cofounder and cohost of this podcast. Listen as Erik talks about growing up half Filipino, half Guatemalan in the DC area. How he got into the digital advertising space and why he’s excited about the future of the industry.

Minority Report Ep13 - Erik Requidan

Highlighting people of color, women & LGBTQ+ leaders within business, media, and tech. Our content focuses on diversity within media, business and technology.

Minority Report Ep13 - Erik Requidan

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