When many business leaders think of the term "brand" they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements.
Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small component of your brand.
Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals language and more. The colors, language and visuals are supporting elements, not "the" brand. Big difference.
Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's a promise delivered. It's value received. It's community. It's relationship. It's empowerment, inspiration, education and the list goes on.
Are you influencing brand perception in a positive way? Your brand is your personality, communication, tone and perceptions of all who experience your brand. At the root of your brand are a set of experiences.
You can't control perception. However, you can influence perception if you know how to build, launch and manage your brand architecture. Every brand touch is an opportunity to influence perceptions, to build your reputation.
At the core, your brand is rooted in who you are and how you care about others. It's not just about you. It's not just about pretty colors or a logo you pay a marketing or branding agency big bucks to design. It's not a brand manual the same agency delivers and you don't look at again until the next agency asks for it.
Your brand is the foundation and one of the most important aspects of your business. Regardless of the size of your business, you have one chance to make a first, second and third impression. Every brand touch counts. Every brand touch is influencing perception and building your reputation. You are either earning trust, building though leadership and relationships or you are not!
A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Doing such can emotionally bring people closer to your brand. The more confidence you have in your brand foundation the more confidence your ideal customer will have in believing in your brand promise.
Would you like to learn where to start in building your brand architecture, strategy, vision, mission and more so that you can impact brand perceptions, increase brand equity and build a loyal tribe of brand evangelists? If you answer yes, then you have landed on the right blog post today!
Take a listen to the 201st episode of the Social Zoom Factor podcast where I provide the definition of a brand, reputation and most importantly the top 5 reasons why you must develop your brand strategy and how it can benefit your business, customers and greater community!
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In this 30 minute podcast you will learn:
Definition of brandingDefinition of a brand identity Definition of brand architectureDefinition of visual brandingDefinition of brand trustDefinition of reputationTop 5 reasons you must develop a brand strategy for your businessImportance of brand story telling How to increase brand equityRisks that lead to decreased brand equityEstablishing thought leadership, earning trust and credibility via brandingHow to differentiate from your competition via brandingHow to tap into the power of emotional branding Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!

201: Your Logo is Not Your Brand - Brand Strategy in a Nutshell

How do you market your business and connect with your audience in authentic ways during a global crisis?&nbsp;  Take a listen to this episode with Pam Moore, Founder of Marketing Nutz to learn the top strategies that are working today.&nbsp;  Learn how to market your business in the new normal.&nbsp;  What role do you want to play? How can you be a foundational powerful center of hope, love and success both online and offline today?&nbsp; Join my !&nbsp;  FREE Resources:&nbsp;   to clearly define your top target customers &nbsp;   &nbsp;

Marketing Your Business in the New Normal

An audience first marketing strategy combined with powerful and accurate buyer personas are the key to connecting with your audience in meaningful and human ways.&nbsp; This episode teaches you the what, how and 10 reasons why every business needs an audience first marketing strategy to grow their business in the digital age.&nbsp; FREE Buyer Persona Worksheet:  5-Day Buyer Persona Bootcamp:&nbsp;

10 Reasons You Need an Audience First Marketing Strategy

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales with LinkedIn. Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years.&nbsp;  &nbsp;  &nbsp;

LinkedIn Power Tips to Ignite Your Business and Brand

Learn the 5 shifts marketers must make during time of crisis.&nbsp;  Resources mentioned:&nbsp;    &nbsp;  &nbsp;

Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis

Facebook ads that convert require more than learning the technical specifics of the Facebook Advertising platform.&nbsp; Learn the 5 Things You Must do Before starting even one Facebook ad! These are critical must to do steps for social media ads that convert to business.&nbsp;  &nbsp; &nbsp;

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5 Most Important Things You Must Know before starting a Facebook advertisement. &nbsp;  &nbsp; &nbsp;

Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad

If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the top 3 reasons your boss is not approving budget and not getting on board with your plan.&nbsp;

Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan

Dig in with Pam Moore of Marketing Nutz to learn how to easily research your customer and audience. These 15 methods will help you understand your target customer desires, where they hang out online, what social networks they use, how they use social media, what content will help them solve their problems and so much more!&nbsp;&nbsp; Understanding your target buyer is the first steps to developing an audience first marketing plan that helps you attract the RIGHT customers for more traffic, leads and sales!&nbsp; Supporting Resources:&nbsp;   Sponsor:&nbsp;  - Save 50% for 6 Months on ANY Plan + the First 10 people to Register Get a Free Consultation with&nbsp; Marketing Automation Expert

15 Methods to Research and Know Your Customer for More Leads and Sales

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the 5 Major Pillars to Build a Personal Brand of Authority to help grow your business. Take a listen and learn the solid foundations for how to build a personal brand that connects you with your ideal audience and dream customers in meaningful ways! Learn how to tap into the power of influencer marketing, content marketing and relationship marketing to expand your brand awareness and become the go-to expert in your industry and niche!&nbsp;  &nbsp;  &nbsp;  (visual ebook)&nbsp;

Personal Branding: 5 Pillars to Build a Brand of Authority and Influence

Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares 7 Foundational Steps to Develop a Digital Marketing and Social Media Marketing Plan. A power packed 30 minute episode to help set you and your marketing plan up for success. Learn how to stomp random acts of marketing and build a plan that ignites your return on investment, website traffic, lead generation, brand authority, social media engagement and loads more!&nbsp;  &nbsp; Sponsor:&nbsp;  - Save 50% for 6 Months on ANY Plan + the First 10 people to Register Get a Free Consultation with&nbsp; Marketing Automation Expert

7 Steps to a Profitable Digital and Social Media Marketing Plan

SocialZoomFactor is a podcast created for you, the business and marketing leader in startups to enterprise organizations. If you want to learn how to integrate social media, experiential branding, digital marketing and the latest technology to zoom results in business and life you won't be disappointed in the energy and information Pam Moore delivers 5 days a week. Each episode brings you actionable tactics and strategies you can implement today for real business results. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes. 

201: Your Logo is Not Your Brand - Brand Strategy in a Nutshell

SocialZoomFactor

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