Creating and fostering a positive business culture is a recruiting approach worth investing in.

When it comes to solving business problems there will always be hundreds of theoretical or formulaic sounding answers floating around out there. 

There is certainly value in these more textbook concepts, but one of the best ways we entrepreneurs learn is by simply listening to how other entrepreneurs have solved the same problem.

The problem we’re going to dissect in today's episode is recruiting and hiring one. 

Today on the show we’re excited to have Brett Farrington, owner of Renova Exteriors and Holiday Spirit Lighting. 

In the late summer and early fall of 2021, Brett was faced with a massive recruiting gap. His projections for the year's sales and production clearly showed he would need about 16 staff to get through his busy season and execute everything.

This created a pretty real “Oh Shit” moment for Brett because at the time Brett only had 4 people on the payroll. Now what's cool about this epiphany, and the steps he took thereafter, is his complete refusal to blame external factors or feel sorry for himself. 

Brett faced a seemingly insurmountable problem and instead of comforting himself with the all-too-often used excuses (millennials suck, covid ruined the workforce, no one wants to work) he put his head down and got to work. 

Now I don’t want to give away too many spoilers cuz I really want you to hear it from him, but some of the highlights for me were:

- The game plan that Brett came up with to eliminate the labor challenge he was facing
- How to methodically establish the #'s needed to run a successful recruiting strategy
- How Brett reverse engineered who he was trying to hire and how that played into the job ads descriptions
- The web and visual assets every contractor should create before running a recruiting campaign
- How Brett implemented a unique and highly effective incentivized employee referral system
- The mind-blowing results that Brett got by changing his recruiting tactics from ‘old school’ to ‘new school’

<a href="https://www.pcaoverdrive.org/videos/the-new-way-to-recruit-in-the-trades">Watch the episode on PCA Overdrive</a>

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

<a href="https://pcapainted.org/membership/">Become a PCA member</a>

BTA Resources: https://pca.so/btace56

Contact BTA: https://pca.so/btapcace

The New Way To Recruit In The Trades: Contractor Evolution

Chad and Prithvi talk about the aftermath of the entire PCA Team suffering from COVID. They also share their fun and mischievous childhood Halloween adventures. 

Moving to the exciting part of the episode, over 30 people have registered for Paint-It-Forward, and press coverage is starting to come in. It's still not too late to register your company and possibly win an award at this year's EXPO. 

This episode also highlights November events, articles, what to watch on Overdrive, and more! 

We want to hear your PCA member's story. So, make sure to share it. All you have to do is hold your phone up and record for 1-3 min and then send it via the link to the show notes! 

We want to hear your PCA member's story. So, make sure to share it. All you have to do is hold your phone up and record for 1-3 min and then send it via the link to the show notes! 

We now have an official email
PCATODAY@pcapainted.org

<a href="https://www.pcapainted.org/show-notes/">SHOW NOTES</a>

<a href="https://www.pcapainted.org/membership/">Become a PCA member</a>

<a href="https://www.pcaoverdrive.org/videos/pca-unmasked">Watch the episode on PCA Overdrive</a>

PCA Unmasked: PCA Today

Cash flow problems cause many construction companies to close their doors, so it is understandable why sub-contracting can feel risky for painting businesses. No one wants to fight for their pay, but there are non-adversarial methods to communicating with owners and GC's, and to collecting payment. On this episode of Paint ED, Charlotte McPherson and Coy Henderson from Zlien helps us understand Mechanics Lien Law and how to utilize preliminary notifications to keep all parties moving together. Don't miss our upcoming webinar with Charlotte on Wednesday, December 6, at 4 pm Central, "5 Ways To Use Mechanics Lien Law To Speed Up Collections And Grow Your Business."

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Non-Adversarial Collection And Liens with Charlotte McPherson And Coy Henderson

Tis the Season to Stop And Think! Where are you at as a business? Where are you going? Do you have a plan to make a profit and grow your business in the next 3-5 years, and are you ready to leverage that plan in 2018. Linnea Blair from Advisors On Target joins us to talk about how you can practically achieve your financial and business goals by taking the time to think ahead and adjusting three key areas.

Join us for a webinar and Q&A with Linnea about planning profits on Wednesday, December 13, at 4 pm Central. Watch the PDCA newsletter for webinar links. To learn more or register, visit www.pdca.org or call 1-800-332-7322.

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Planning For Profit In 2018 with Linnea Blair

On this episode of Paint ED, we chat in-studio with Deanna Delunas who helps people get connected as new members at PDCA. She talks to a lot of contractors and she understands problems businesses are having, and helps them find the resources they need to get past the hump. People connect with her, and she helps new members know exactly what to do next when they come into our association. It all starts with getting that logo. The PDCA logo opens doors.

Don’t miss the webinar coming up on April 3 at 4 pm Central. We’ll be showing pictures and examples of how businesses are utilizing the PDCA logo in marketing. We’ll also have the "Benefits of Using a PDCA Contractor" brochure available for you and discuss how to leverage it. Share how you use the PDCA logo! Send us a picture or a screenshot and we’ll use it as an example! Just tag or message us on social media, or send examples to info@pdca.org. Register for the webinar at pdca.org.

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Using The PDCA Logo To Get More Business with Deanna DeLunas

Summer is just about over . Busy season is coming to a close. Are you ready for 2020? On this episode of Paint ED, Benji Carlson joins us from our friends at Breakthrough Academy to discuss what you should be thinking about this month to close the year right, and to prepare for big profit in 2020.

Don’t miss the full PCA webinar with Benji next Wednesday at 4 pm Central about Maximizing Profitability using the right strategies and metrics. These webinars are live trainings, and you can ask your questions straight to the presenter and get real-time answers. Register at PCApaintED.org.

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Maximizing Profitability With Benji Carlson

Podcast produced by the Painting Contractors Association (PCA). 

Join PCA as we interview industry experts on how to build stronger businesses.

Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.

The New Way To Recruit In The Trades: Contractor Evolution

PaintED Podcast

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